By Duncan Carver – In Association With SubmitEdge - The popular website UpWorthy.com is one of the best examples of focused lead capture that I’ve come across in a long time. If your primary goal is to capture leads from your own website – either via email, or by encouraging social media followers, it’s worth spending [...]
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By Justin Handley of Narasopa Media - One of the most important things that you can do for your business is to understand your “Conversion Funnel” and spend time analyzing and optimizing it. Once you have a web site online and selling your products, promoting your services, or getting the word out about your cause, the easiest [...]
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Email marketing is a great tool to complement your other offline and online marketing strategies but there is significant value in using it as a way of increasing conversions. As everyone in business knows, driving conversions is fundamental but it is often a hard task. The effectiveness of increasing your conversion rate depends heavily on [...]
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By Duncan Carver – In Association With Office Autopilot - Now that Google’s had its way with the SEO industry, it seems that everyone and their mother has hopped aboard the guest posting train. And of course, when a online marketing tactic becomes the “go-to” method for getting the results you want, what happens? You guessed it. [...]
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By Duncan Carver – In Association With Office Autopilot - GetResponse released an interesting info graphic that highlights the best times of day to send email to improve open rates and click throughs. The data comes from having analyzed 21 million emails sent from US accounts during the first quarter of this year. Depending on how [...]
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By Duncan Carver – In Association With Office Autopilot - “Hi Duncan, This one has always confused me a bit: Anchor text and keyword selection for the anchor text link. Do you use the URL for internal pages or what?” ~ Danielle Hi Danielle, This is a great question because if you structure this correctly in all [...]
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By Duncan Carver – In Association With The Social Networking Academy - Do you have the vague notion that social is increasingly important to securing a top spot in the search engines? Are you scratching your head in a vain attempt to make it work for you, with little to show for your efforts? Then don’t fret, [...]
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By Duncan Carver – In Association With HostPapa - Whether you’re looking to secure new joint venture partners or affiliates to promote your products, get your articles published on third party websites, or secure linking partnerships with others in your niche, many people seem to really struggle to just get a response from people, let alone get [...]
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By Tim Wilson Of HostPapa - If you want to improve your return on investment when advertising with Google Adwords, it pays to know exactly how “Quality Score” impacts your Adwords campaigns. Google Adwords relevancy is carefully gauged through internal metrics which are used to determine whether or not said advertisement will give the end user [...]
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By Duncan Carver – In Association With The Social Networking Academy - If you’re a webmaster or SEO specialist, then you’re likely aware of the massive sea change happening in the search engines right now. Google recently ushered in a wave of radical algorithm changes, and engineers have designed the updates to destroy websites that dare to [...]
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