Three Reasons Why Brands Cannot Ignore Google+

Three Reasons Why Brands Cannot Ignore Google+

By Keredy Andrews - Punch Communications Setting itself apart from Facebook and Twitter, Google+ offers brands a unique means of controlling the way their content is distributed and seen. Ripe with benefits for businesses, Google+ is fast becoming one of the top three social networks, recently outpacing Twitter in terms of its growth. Three main features […]

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Could A World Without Facebook Dominance Be A Reality?

Could A World Without Facebook Dominance Be A Reality?

By Ben Padley - Analysis firm Socialbakers and The Guardian were involved in a spat recently about whether or not Facebook users were leaving in their droves. ‘In the last month, Facebook has lost 6 million US visitors, a 4% drop’ said the Guardian and cited Socialbakers as the source. ‘Not true’ responded Jan Rezab, CEO […]

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Excellent Example Of Focused Lead Capture

Excellent Example Of Focused Lead Capture

By Duncan Carver – In Association With SubmitEdge - The popular website UpWorthy.com is one of the best examples of focused lead capture that I’ve come across in a long time. If your primary goal is to capture leads from your own website – either via email, or by encouraging social media followers, it’s worth spending […]

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Defining a Conversion Funnel

Defining a Conversion Funnel

By Justin Handley of Narasopa Media - One of the most important things that you can do for your business is to understand your “Conversion Funnel” and spend time analyzing and optimizing it. Once you have a web site online and selling your products, promoting your services, or getting the word out about your cause, the easiest […]

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How Can Email Marketing Be Used To Increase Conversion Rates?

How Can Email Marketing Be Used To Increase Conversion Rates?

Email marketing is a great tool to complement your other offline and online marketing strategies but there is significant value in using it as a way of increasing conversions. As everyone in business knows, driving conversions is fundamental but it is often a hard task. The effectiveness of increasing your conversion rate depends heavily on […]

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6 Undercover Tips For Getting Your Guest Post Published

6 Undercover Tips For Getting Your Guest Post Published

By Duncan Carver – In Association With Office Autopilot - Now that Google’s had its way with the SEO industry, it seems that everyone and their mother has hopped aboard the guest posting train. And of course, when a online marketing tactic becomes the “go-to” method for getting the results you want, what happens? You guessed it. […]

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Improve Email Open Rates & Click Throughs – Best Time To Send Email

Improve Email Open Rates & Click Throughs – Best Time To Send Email

By Duncan Carver – In Association With Office Autopilot - GetResponse released an interesting info graphic that highlights the best times of day to send email to improve open rates and click throughs. The data comes from having analyzed 21 million emails sent from US accounts during the first quarter of this year. Depending on how […]

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Anchor Text & Keyword Selection

Anchor Text & Keyword Selection

By Duncan Carver – In Association With Office Autopilot - “Hi Duncan, This one has always confused me a bit: Anchor text and keyword selection for the anchor text link. Do you use the URL for internal pages or what?” ~ Danielle Hi Danielle, This is a great question because if you structure this correctly in all […]

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Google+, Authorship, And Your Search Engine Rankings

Google+, Authorship, And Your Search Engine Rankings

By Duncan Carver – In Association With The Social Networking Academy - Do you have the vague notion that social is increasingly important to securing a top spot in the search engines? Are you scratching your head in a vain attempt to make it work for you, with little to show for your efforts? Then don’t fret, […]

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How Can YOU Add More Value To Make People Stand Up, Pay Attention & Take Action?

How Can YOU Add More Value To Make People Stand Up, Pay Attention & Take Action?

By Duncan Carver – In Association With HostPapa - Whether you’re looking to secure new joint venture partners or affiliates to promote your products, get your articles published on third party websites, or secure linking partnerships with others in your niche, many people seem to really struggle to just get a response from people, let alone get […]

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