Online Marketing Today

“Duncan, When setting up a squeeze page, where do you put the keyword list (for search engine optimization)? Take care! ~ Eddie Hi Eddie, Getting a single highly focused page (i.e. a squeeze page or landing page) ranking well in the search engines is certainly more difficult than a standard web page. As you’ve discovered [...]

“Okay, Duncan, here’s a less-asked question.  Does getting onto Google page one for one long tail keyword make it any easier to get onto page one for a different but related long tail keyword? Or does each page one listing stand on its own entirely, with no linkage to other top listings from that same [...]

There’s an ad (commercial) on television here in New Zealand for a popular brand of aged cheese (it’s aged for a minimum of 12 months before it’s offered for sale). It goes something along the lines of this – and bear with me here – this is more important to search engine optimization than it [...]

“I’m curious to know whether pages which are in the supplemental index still have their links counted by Google. What’s your theory on this? I have a number of sites that have been created purely for the purpose of providing links to other sites, I’m not concerned if these sites are in the main index [...]

I received an insightful little email from a friend of mine the other day which I thought you might be interested in – particularly if you participate in the Google Adsense program. It contains a very easy to implement tip to help fine tune the relevance of adsense ads displaying on your website. This is particularly useful if [...]

If you’re using WordPress and allow your blog visitors to comment on blog posts, here’s an excellent 5 minute blog marketing tweak to encourage repeat patronage. Simply allow your visitors to subscribe to the post they’ve just commented on. When anyone else posts an additional comment, the visitors that are “subscribed” will then receive an instant [...]

“Hi Duncan. I run a small web development business providing LOCAL businesses affordable web development. My problem is local geographical keyword research and development… for example, would Google consider:- “Rosebud Plumber” “Mornington Plumber” “Frankston Plumber” a spam situation on the phrase “plumber” and if so… how would I go about on and off page optimization [...]

“Hi Duncan, Just one question: “When linking back to your own site(s) from another website, does it damage your search engine ranking to have too many of the same anchor text pointing to your site?” ~ Brad Dolley Hi Brad, No, quite the opposite in fact. The more focused you are on a specific keyword [...]