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Online Marketing
Today is a free weekly newsletter designed to help you to better market
your products and services online for greater profit. If you like
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Newsletter
Publishing Is A Double Edged Sword...
You've
heard it once, you've heard it a million times. "The money is in
the list". That's true, but what I often see is a lot of online
business owners rushing to start their own newsletters / ezines in
order to take advantage of maintaining their own mailing lists.
Most don't realise
that newsletter publisher is a double edged sword and is not as EASY
as you may initially believe. Publishing a newsletter means serious commitment.
I spend
approximately 20 hours per week on work associated with publishing,
marketing, and maintaining this weekly letter alone. It's nearly a
full time job in fact.
What's more, you
need to continually come up with new ideas for content every week.
Heck, even I get writers bock sometimes and my mates even call me the
"ideas man".
(They sometimes
call me "bug" too... but that's a whole other story ;-)
At the same time,
you have to ensure you're building and maintaining that delicate
relationship you need to build with your readers. One mistake in how
you treat them, a controversial article or column, could just see a
mass exodus from your list.
Of course, there
are some tremendous benefits associated with publishing a newsletter
too. Don't get me wrong. I love talking with you every week & I
love receiving the positive feedback you send me on the columns I
share. It's what makes newsletter publishing worthwhile & keeps me
going.
But I do want to
highlight the alternative that exists to ensure you're not rushing to
start publishing a newsletter just because you've been told "the
money is in the list".
The most commonly
used alterative is to create an "email course" filled with
unique, useful content, which you then deliver automatically to subscribers
over a period of days.
This gives you the
same advantage of publishing a newsletter and maintaining on opt-in
mailing list with much less commitment time wise. That of course,
allows you to make a better return on your "time
investment".
If you can deliver
high quality, unique content that solves a problem and/or helps your
course subscribers in some fashion, then you'll obtain the same
credibility & relationship building aspects for sure.
The major
difference is that your email course can be entirely automated, and
you don't need to produce new content every single week. Sure you may
need to update it a few times a year to ensure it remains accurate as
time goes on, but you don't need to invest 20 hours or more per week
researching, writing, editing etc.
You can then
maximise the income from such a mailing list by simply sending your
email course readers monthly updates containing further useful
information. It's during these updates where you can also include a
plug for your products or services.
I have a lot of
online business associates who use this mailing list model exclusively
and it works extremely well for them. And I don't care what type of
online business you've got setup, or who your target audience is,
there is bound to be some topic which you can create such an automated
"mailing list milker" around to satisfy your audience.
Hell, there must
be if you were considering publishing a newsletter ;-)
So, if you were
tossing up wether or not newsletter publishing was the way to go,
and/or have been doing it for a while with little success, then an
automated email course is something which I think you should seriously
consider as an alternative.
If you would like
some more help with planning and developing your own email course,
then please feel free to pop on over to the community forums and...
>>>
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Are
You Still Walking The High Wire With Butter On Your Shoes?
No matter what type of online
business you're operating, it's extremely likely that you're still
walking that high wire (tight rope) with butter on your shoes.
Better watch your step cause one
slip and...
As you may or may not be aware
the FTC has really been cracking down on online businesses lately.
It's quite scary in fact, and makes us all potential targets, not only
for the FTC, but also for any nutball out there who wants to make your
life difficult with a law suit because you haven't covered your arse
to ensure they couldn't.
One prominent online business
owner recently had to pay close to a 6 figure penalty as a result of
not having the proper legal protection in place, and structuring his
offers incorrectly.
Man, that nearly ended the
business he'd been building over the past several YEARS & left him
flat broke in just a few short months. Scary stuff.
There are certainly plenty of
nutballs out there too. Just watch a few episodes of Judge Judy &
you'll wonder what the world is coming to.
What you need to understand is
that if you operate an online business, there are certain laws rules
and regulations you’re required to comply with. Do YOU know what
these are?
Heck, I sure didn't until I
recently received Shawn Casey's personal guidance with our "Win
A Mailing List" promotion. You should've seen all the legal
loop holes I'd left in there. It freaks me out just thinking about
that one.
I guess more importantly here
too is the fact that ignorance of these laws is no excuse and won’t
save your butt at the end of the day. So
this leaves you with two choices.
You can continue to violate the
law, ignore reality, and take ridiculous risks (90% of online business
owners currently fall into this category), or wise up and spend just
60 minutes to ensure you're complying with the law to be safe.
Now if there's one guy who can
help you here, it's my good friend, mentor, and business associate
Shawn Casey. Shawn is not only a master online marketer, but he also
spent 12 years as an attorney, both of which make him highly qualified
to show you exactly what you
need to do to protect your butt.
In fact I'd be bold enough to
say he is the MOST qualified in this area.
Now look, I don't want this to
sound like an advertisement, so you won't see any affiliate link here,
and I'm not receiving any financial or other hidden benefit by
recommending his brand new "Internet
Law Compliance" package to you.
This is simply a must have
training package to ensure you're continually up-to-speed on what's
expected of you as an online business owner. Both immediately and over
time as the laws, rules, and regulations continually change.
What's more, at under $50 bucks,
this is an absolute steal. It's important to realise that you're not
going to find any "freebies" to help you in this area in as
thorough fashion as you need. So in that respect, if there's one
serious investment you need to make before the new year, then this is
it.
You can find out more about this
brand new package at the Internet
Law Compliance website, and I recommend you do seriously consider
taking action on this today rather than put it off & forget about
it.
By the way, if you're wondering
why I haven't included my affiliate link here, which I could've done
so quite easily, it's for two reasons.
The first is that a couple of
subscribers have emailed me recently telling me that they think I put
thinly disguised advertisements in this newsletter in order to make a
quick buck off you.
I just want to assure you this
in not the case (many of my long time subscribers will know this already).
In the advent that I do
recommend products and services with an affiliate link in this weekly
letter, it's only ever due to the fact that I highly recommend and personally
use and/or have used them in the past.
The fact that some of the
products, services, and resources I often recommend have an associated
affiliate program is just an added bonus. The resulting commissions I
make are the ONLY thing supporting this weekly letter from me,
ensuring it remains a no-cost publication.
The second reason was to ensure
that if you were under this misconception, then you would see how much
value I am placing on getting Shawn's new training package. It's that
important...
I don't want to see you crash
and burn as a result of something which you can easily protect
yourself against by taking just a few hours of your time to set things
up correctly.
Of course...
If you would like to help
support this weekly letter, and you're going to take my advice and
grab yourself a copy of the Internet
Law Compliance package today, you're welcome to send me an email
and I'll drop you my affiliate link which you can order through to
help me pay the rent this week ;-)
If not, that's cool too... at
least we've cleared this misconception up. Oh yeah, and in case you
were wondering, I kindly removed those people off the newsletter list
BUT... they both complained I had done so and re-subscribed themselves.
Go figure...
>>>
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This Issue Now <<<
Word
On The Marketing Strategy Street Has It...
Here are the latest 10
discussion forum posts made in the Marketing Strategy Discussion
community. Be sure to visit today...
Register
in the discussion forums now. Post your questions, share your
ideas, and network with other like minded, success orientated
people... It's free and takes less than 10 seconds.
PS: If you'd like
to syndicate this feed on your own website please click
here for copy & paste code.
If
There Was One Strategic Business Advantage I Could GIVE You This Year,
Then THIS Is It...
If there was just
one strategic business advantage I could give you this year (over your
competitors who are sitting on their hands right now) then this is it.
A few days ago you
should've received an email about the pre-launch of a new automated
viral marketing traffic generation network called ImBlaze.
I've been helping my good friend Josh develop this over the past few
months, and I really want to highlight what this means for YOU.
Now you know I'm
not one who promotes the usual multi-level marketing traffic
generation networks (and other crappy marketing techniques like
blasting to safe lists). The reason is simple. It's because the
results they produce are usually, well, non-existent.
"Start
Page" exchanges are a waste of time. This is due to the fact that
people only sign up with the intent to get other members looking at
their website. They do not
have a direct interest in visiting YOUR site. It's more like a chore
they have to complete in order to receive the benefit of
participation. As a result, conversion ratios are little to none.
The only people who
are able to see "slightly average" (and I use that term with
hesitation) results using these networks are people marketing to
webmasters, because all members are, you guessed it, webmasters.
"Exit
Exchanges" are similarly not worth my recommendation. You know
the ones, where you place a popup window on your site, and when your
visitors leave they are forced to view another members website. The
keyword there is forced.
People exposed to
these popup windows have not specifically requested to view your
website, and as such, produce dismal response rates. It's not
surprising that you piss more people off with all the popup windows
you've got going on, than the very few results you see using these
services.
I could go on about
all of these different types of networks until the cows came home, but
I'll stop there, and instead, highlight why ImBlaze
is entirely different and why you need to jump on this now if you want
to set yourself up with a massive, exponentially growing, no-cost
advertising network for YOUR online business.
First and foremost,
we only went into pre-launch two days ago. This gives you the
"first mover" advantage here and allows you to refer a few
other webmasters or business associates to the launch to pre-build
your own self-promoting downline.
Secondly, ImBlaze
is NOT limited to a "webmaster marketing to webmaster"
community. That's a major flaw in other similar networks and this is
what makes ImBlaze
a first. There are only a certain amount of other webmasters people
know.
I'm sure you also
know that you have to be one of the first promoting such multi-level
networks, like those previously mentioned, to get the maximum
advantage out of them.
24 months down the
track and the downline you build is going to be extremely poor
performing due to over saturation in the "webmaster marketing to
webmaster" community. In fact they are not even worth your time
promoting then. It happens with all MLM type programs, both online and
offline, eventually.
Would you join
Amway now? I doubt it.
The difference with
ImBlaze
is that it's only using this "webmasters marketing to
webmaster" base to drive the REAL viral marketing tool out to the
general internet user base (although this webmaster referral component
will continue to exist after pre-launch also for maximum benefit).
This is where
things just continue to blow my mind with potential...
If you can signup
just 3 or 4 webmasters, newsletter publishers, network marketers, or
business associates into the pre-launch, you stand a very realistic
chance of building the powerful, no-cost, exponentially growing
network, as outlined on the main page of the ImBlaze
website.
Each of those
webmasters will then do the same and reach out to their existing
contacts, building you a downline of pre-launch members 10 levels
deep. And you'll earn advertising credits from all webmasters who are
in your downline, and are using the chatting application...
But here's where it
gets better AND where ImBlaze
picks up on where the others left off...
You see this tool
is an ad supported "all-in-one" instant messaging
application. It allows people to chat to all their friends from one
place, regardless of the chat system they're using.
When we officially
launch this site in less than 30 days time, you're then able to not
only use the free messenger yourself, but you can also refer your
friends, family and associates (directly or indirectly as you'll see)
and build another massive downline of general internet users, all
earning you no-cost advertising down to infinity.
So if you refer
Joe, Jane, and John, each of whom has their own group of friends they
chat to, then whenever they initiate a chat with those friends, a
small ad is displayed on the chat window, letting them all know
they're using the ImBlaze messenger.
Some of these
friends will also come and download it because it's a much more convenient
way to chat, and as such, a new group of friends gets exposed to these
subtle recommendations via that new user. And so on, and so on...
What's important
here is that as Joe, Jane, and John, either directly or indirectly
refer more people to the application like this, everyone that
downloads it as a result (down to infinity!) will be placed in YOUR
downline and will power YOUR no-cost advertising network.
This is powerful
stuff.
So, as you can see,
the benefit of jumping in on the pre-launch now is that you'll be able
to earn credits off the entire automated network of users your ENTIRE
webmaster downline refers as well, forever, and it will continue to
grow exponentially.
This is why ImBlaze
IS going to become THE most popular "all in one instant messaging
application" online in just a few short months. I positively
guarantee that. If you don't believe me, let's talk about it next year
;-)
Look, I've never
been in a better position to bring you in on the ground level of
something so explosive like this before, but of course, it's up to you
to take action and make the decision to jump onboard.
If you feel that
you'd be able to refer 3 or more other webmasters now, then you have
the first mover advantage and will be able to build a massive
automated no-cost advertising network with very little effort. Hell,
it build's itself after you refer just a couple of business
associates.
So I'm going to
leave it at that so I don't ramble on about it. You can tell this has
got me excited ;-)
If you would like
to discuss this some more, then please feel free to pop on over and
meet me in the discussion forums.
I sincerely hope
you can see the opportunity I've put in front of you here and more
importantly take advantage of it.
This is only two
days old and already some members have downlines 6 levels deep... all
from word of mouth. These people are smart and can see the potential
and I hope you can too. Visit ImBlaze
now and get yourself started today.
As I've said, if
there was just one strategic business advantage I could give you this
year (over your competitors who are sitting on their hands right now)
then this is it...
>>>
Discuss
This Technique Now <<<
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