Online Marketing Today

BREAKING NEWS:

If you’re using WordPress as your blog marketing platform, here’s an excellent little WordPress Plugin that will help with your internal linking structure for search engine optimization. It’s called SEO Smart Links.

SEO Smart Links can automatically link specific keyword terms and phrases that you define in your blog posts, pages and comments – with corresponding URL’s to the most appropriate posts, pages, categories and tags on your blog. You might notice it running here on this post if any keyword terms I’ve loaded are triggered by the plugin.

So let’s say you want to add more internal link ”theme relevancy” to the “dog training” section on your blog.

You simply define the term “dog training” in SEO Smart Links, and give it a corresponding URL – for example…

http://www.yourdogwebsite.com/dog-training/

This will then create an internal link to that specific section whenever the term “dog training” is mentioned on your blog posts (or pages, or comments, should you choose those options).

What this will do is help to strengthen that section of your website for the term “dog training” by passing more theme relevancy back via the link. It will provide an extra boost to your search engine optimization and the ranking ability for the keyword terms in question. It will also help to pass the flow of Page Rank back to key sections within your website rather than to all other less relevant pages, or external links if you’re including any and are not using the nofollow attribute.

SEO Smart Links also allows you to define multiple keyword terms per URL. So we could also include “dog training advice”, “dog training techniques” and so forth, to link back to the same URL (if it’s the most appropriate search engine optimization wise). This is achieved simply by separating the keyword phrases using commas, and including the URL at the end of the link in the respective input box of the plugin. What that would do is create an internal link for any of those terms when they exist within a blog post.

Further, SEO Smart Links allows you to define how many internal links to include per post as a maximum – if set at 2 then only 2 internal links will be created (if the keyword terms you defined exist within the post – personally I would recommend including no more than 2).

It also allows you to define whether or not the same term should be used on a specific post to reach that limit of internal links. So if two instances of the term “dog training” were included in the same post then it would turn both instances into internal links HOWEVER I would recommend that you set to 1 only – more than 1 is unnecessary.

You can include as many keyword terms as you like, linking to as many different internal URL’s as you like, and it’s a pretty straight forward setup. In terms of helping to automate and really optimize the internal linking structure of your blog, it’s a fantastic little plugin.

Also, should you wish to, you can make keyword terms link out to external URL’s (optionally selecting to open them in a new window and to set the nofollow attribute). If you’re wishing to promote affiliate products etc – it sure makes it easy to include keyword relevant links to those products from within your blog.

You can find more information and download SEO Smart Links here.

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