Online Marketing Today

By Justin Handley – Resident Testing, Tracking & Conversion Expert Many of you have probably heard of Value Per Visitor (VPV).  However, in my experience, very few business owners take the time to understand it’s full importance and actually do the hard numbers for their business.  Hopefully, after you read this article, you will not [...]

By Justin Handley – Resident Testing, Tracking & Conversion Expert So you’ve signed up for a Google Analytics (GA) account, you’ve pasted the code into your website, and you are tracking visitors. Congratulations! (And if you haven’t done this, and don’t have a better tracking solution in place, now is the time to start!) This [...]

By Justin Handley – Resident Testing, Tracking & Conversion Expert One of the most important things that you can do for your business is to understand your “Conversion Funnel” and spend time analyzing and optimizing it. Once you have a web site online and selling your products, promoting your services, or getting the word out [...]

By Justin Handley – Resident Testing, Tracking & Conversion Expert  A couple of days ago MarketingExperiments.com released an amazing video on the distilled knowledge of over 200 marketing experiments into three simple principles. If you haven’t heard of them, MarketingExperiments.com holds what is possibly the largest archive of marketing split test results that exists.  As [...]

Hi Guys, We’ve got a very simple popup window converting at just under 18% at the moment. I thought I’d share it with you in case you would like to try it on your own traffic source. You might like to use it as a base for split testing variations if you’re not using popups or doing [...]

By Justin Handley – Resident Testing, Tracking & Conversion Expert I just got an email from one of the top testing institutes in the country trying to sell one of their courses, and they said that to their surprise, the lack of knowledge in online testing wasn’t in figuring out how to set up split [...]