Online Marketing Today

BREAKING NEWS:

“I have 2 websites recently built and they are not showing up in search engines yet and I’m not sure why. I’m not so concerned with placement as just showing up (they seem to have not even been picked up yet and it has been about a month since they were published) Have any ideas why?” ~ Michelle Elzaim

Hi Michelle,

Looking at the two domains you sent me it’s pretty clear that you simply don’t have enough incoming links pointing to them. The few that I could find for one of the sites in question were redirects through the domain they were listed on, and not raw links to your actual domain.

The pages those links were on also had very low page rank. This means they won’t be crawled by the search engine spiders very often, and as such, the search engine spiders won’t find the websites linked to from those pages quickly (i.e. yours).

Ultimately you just need more incoming links.

The more incoming links you can generate, the more potential entry points Google has (and other search engines) into your website, to firstly find it, and then spider and crawl the pages within it. You can speed this process up by increasing incoming link volume and/or going for incoming link quality – incoming links from pages with high Google Page Rank.

The Google Page Rank of websites / pages determine the order in which Google “crawls” the entire internet. They’ll start at the websites with highest page rank, and work backwards from there – revisiting those with high Page Rank more frequently. They see those with high Page Rank as most important because generally they have the most incoming links and therefore by reasoning they must be popular.

So to speed up how fast your website is found (and how often and deep it then becomes re-crawled on a regular basis) you should aim to get a few incoming links with high Page Rank, along with any other link building techniques / sources you use.

NOTE: These days it’s not all that hard to get a brand new website found by Google within a matter of days / hours. If you’re running a WordPress blog, simply using the inbuilt ping features will often do it. If you have an RSS feed you can submit it to a few RSS directories. You could also submit the home page to several popular bookmarking websites (digg.com etc). You could write a brief article, submit it to a few article directories linking back from within the signature etc.

(2 votes, average: 4.50 out of 5)
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