By Duncan Carver – In Association With Office Autopilot –
GetResponse released an interesting info graphic that highlights the best times of day to send email to improve open rates and click throughs. The data comes from having analyzed 21 million emails sent from US accounts during the first quarter of this year.
Depending on how your list is segmented (ideally segmented by geo-location) it could very well be the best idea to send separate mailings throughout the day to match up with your readers respective time zones – rather than just scheduling your a broadcast to your entire list at 2am EST (a common time many marketers suggest as being ideal).
Check it out below, it’s very interesting…
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