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Googlephobia
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Googlephobia -- Posted by louminatti@myway.com on 12-19-04 00:09
Since Google is now central to the efforts of many marketers, I would
like to propose the creation of a new word. Many of you reading this
will know what I am talking about:
Googlephobia [noun]
The fear of all savvy web masters and Internet marketers that the
slightest change to a web page may cause the site to be dropped from
Google's search results.
This is not an unfounded fear. I suffer from it myself. Search engines
are becoming THE marketing tool for many companies, as is evidenced by
the decline of trade shows. Google is the search engine of choice. For
an increasing number of companies, getting dropped from Google means
big trouble.
The lesson? Marketers should be extremely wary of relying on "SEO"
(search engine optimizers) who promise you top rankings in Google. They
may get you top ranking for a month or two, but Google constantly
tweaks their algorithms to weed out spammers. You may find your web
site dropping to the very bottom of the search results, rendering your
site invisible to your potential customers. Worse, your site may be
banned forever.
The best advice is to listen to Google! That means no monkey business.
Just follow their advice here:
http://www.google.com/intl/en/webmasters/guidelines.html
Discuss this issue in the live
discussion
forums now.
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