Business Editors/Marketing &High Tech Writers
CUPERTINO, Calif.--(BUSINESS WIRE)--Feb. 8, 2000
US Creative, News Alert, MarketingHub, Reveries, Adauction.com,
Photospin and BarterTrust.com integrated into
Magnifi's Hosted Service and Vertical Business Site
Magnifi, the leading provider of online brand management solutions, today announced key partnerships with marketing industry services spanning news, content, resources, stocks and e-commerce.
&uot;These partnerships strengthen Magnifi's role as a provider of marketing-specific industry services and e-resources,&uot; says Eric Hoffert, chairman and chief technology officer of Magnifi. &uot;Our goal is to provide marketing and agency professionals with powerful applications, service and commerce solutions which speed campaign development, empower control and consistency for global brands, and increase the impact of marketing executions.&uot;
Hoffert says the partners are integrated into Magnifi's hosted service, Magnifi.net, as well as its public site (http://www.magnifi.com). The partnerships are with US Creative, News Alert, MarketingHub.com, Reveries.com, Adauction.com, Photospin and BarterTrust.com.
US Creative is the largest and most extensive on-line resource for the creative and creative support industries. It features more than 350,000 companies and professionals, representing more than 350 disciplines. &uot;Finding talent and creative services across the country quickly is a core part of what US Creative provides,&uot; says Quincy Yu, ceo of US Creative. &uot;Magnifi's focus on helping marketing professionals do their jobs more efficiently and effectively made the partnership a natural fit for us.&uot;
News Alert is a leading provider of content and applications for financial and business-to-business web sites. &uot;With so much news available these days, it is vital to provide the most relevant news for the user's needs&uot;, said News Alert chairman and ceo, Laurent Ohana. &uot;Using our news feeds and keyword filtering, Magnifi is able to provide news specifically of interest to the marketing and advertising community.&uot;
MarketingHub.com offers searchable access to experts in variety of marketing disciplines, organized by product/service categories and topics of expertise. Its sister publication, Reveries.com, an award-winning digizine, features articles about marketing people and how they think. &uot;The business of marketing is driven by ideas,&uot; says Tim Manners, publisher of MarketingHub.com and Reveries.com. &uot;MarketingHub.com's database of experts, coupled with Reveries.com's profiles of the best thinkers in the business, helps inspire bolder and brighter marketing ideas.&uot;
Adauction.com is an online exchange that offers an easy way to buy and sell premium ad space: online, out-of-home and in the near future, print and broadcast. &uot;Magnifi enables ad campaigns to be conceived and created quickly,&uot; said Diane Chamberlain, vice president of marketing for Adauction.com. &uot;Adauction allows ads to be placed quickly and cost effectively&uot;.
PhotoSpin provides high-quality, royalty-free stock photography. &uot;The right photography can make a marketing piece have real impact&uot;, says Stephanie Robey, president of PhotoSpin. &uot;Finding the right image, quickly, without having to pay for each use can really speed campaign development. By allowing creatives who are using Magnifi.net to search directly for images, the process will be even faster.&uot;
BarterTrust.com is developing and delivering the first effective, worldwide, secure, business-to-business electronic barter trade network for companies and trade exchanges. &uot;Thousands of U.S. companies currently use cashless barter to acquire valuable goods and services while preserving cash,&uot; BarterTrust.com president and ceo Mike Edelhart said. &uot;Marketing groups do a lot of service acquisition, making the BarterTrust.com exchange particularly appealing.&uot;
Through affiliate marketing programs, Magnifi offers additional goods and services for sale through both Magnfi.net and Magnif.com. Integration of BeFree and Isyndicate components support contextual advertising placement and transaction-based services available for the marketing community from Zagats, PlacesToStay, Travelocity, iUS, FasTV, InvestorBroadcastNetwork, WebTrends, eNews, CNET, News.com, Barnes and Nobles, Amazon, Accuweather, vstream, mediaring, and others.
The announcement by Magnifi of these new partnerships quickly follows its closing of an oversubscribed $16.8M financing round of leading investment banks, corporate and venture investors. The company also recently launched a print advertising campaign, leading off with full-page ads in The Wall Street Journal, Forbes, Advertising Age and Adweek.
About Magnifi, Inc.
Magnifi, Inc. provides business-to-business marketing applications and services for Global 2000 companies, advertising agencies and marketing partners. Magnifi's hosted service, Magnifi.net, available for a monthly fee, provides a secure and private single point of access for content, projects, people, news and resources, all through a web interface. The service, based on patented Magnifi technology, is targeted at global brand and ad agency teams, and allows rapid deployment and universal access. Magnifi.com (www.magnifi.com) is a public hub for the marketing and advertising community. Since 1997, Magnifi has helped high profile companies manage their marketing information. Clients include TBWA/Chiat/Day, McKessonHBOC, Americast, E*TRADE and BBDO.
About US Creative
US Creative provides a creative services marketplace for providers of commercial artistry and discriminating business consumers through it site, uscreative.com. It is the largest and most extensive online resource for the creative and creative support industries, featuring more than 350,000 companies and professionals and representing more than 350 disciplines. Uscreative.com serves tailored industry content, career resources and access to top professionals within various creative disciplines. The creative professionals featured on the site are seen by more than 1.2 million site users annually, and benefit from continuous portfolio representation and exposure to individuals involved in the purchase of creative services. Uscreative.com was originally launched in 1996 as the first web site of it's kind, offering a national on-line directory for buyers of creative services.
About News Alert, Inc.
News Alert LLC is an industry-leading provider of financial news and information for business-focused Web sites. Since 1991, News Alert has been providing content and applications to Web sites for prominent blue-chip and middle-market brokerages, mutual funds, insurance companies, financial publishers and vertical business-to-business portals. The company's clients include Dow Jones &Company, Datek Online, Charles Schwab International, Hoovers, Inc., CBS Marketwatch, Data Broadcasting Corp., PricewaterhouseCoopers, PaperExchange and many others. Since 1996, the company has operated one of the leading business news portals at (www.newsalert.com), which provides the most comprehensive suite of search tools, technical analysis and financial data on the Internet.
About MarketingHub.com and Reveries.com
MarketingHub.com is a searchable database of marketing experts. Reveries.com blends marketing ideas and case studies with celebrity-style personal interviews, think pieces and marketing art. The primary audience for the sites are marketing people at consumer goods and services companies, marketing people at agencies, consulting firms and marketing services companies. Dowjones.com lists Reveries.com as the #1 most relevant Web site for marketing.
About Adauction.com
Adauction.com is a media exchange that leverages the power of the Internet to bring buyers and sellers together in one marketplace. Representing top-branded, high-demand properties, the company's online marketplace offers a convenient way to purchase across a variety of media: online, out-of-home, broadcast - and soon print. More than 9,000 media buyers are registered to purchase inventory through Adauction.com. Leading ad agencies include Modem Media-Poppe Tyson; USWeb/CKS; Foote, Cone &Belding; Goodby Silverstein &Partners; iXL; Lot21; Anderson &Lembke and Western International Media.
About PhotoSpin
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