Business & Technology Editors
SUNNYVALE, Calif.--(BUSINESS WIRE)--June 18, 2002
Paramark, a developer of automated, real-time optimization solutions for interactive marketers, announced today that Ameritrade Holding Corporation, a leading online broker, utilizes Paramark's PILOT (Paramark Interactive Learning and Optimization Technology) through OgilvyInteractive, a leading advertising firm.
The PILOT platform helped boost brokerage account acquisitions from online banner advertising.
On behalf of Ameritrade, OgilvyInteractive conducted a technology and financial impact study of Paramark's platform that included two head-to-head tests (one eight weeks, one three weeks) between PILOT and standard, manual campaign optimization practices.
The automated PILOT solution enhanced Ameritrade's ability to evaluate different e-marketing and online banner strategies in real time and the results of the study showed that PILOT's optimization translated into a higher account conversion rate for Ameritrade. Before this technology was available, banner executions were retained or dropped based on weekly performance reports of clicks, conversions, etc. by an individual.
Paramark's PILOT optimizes interactive touchpoints, including e-mail, web pages, and online advertising. PILOT capitalizes on the unique power of interactive channels - experimenting with campaign designs, learning quickly to identify optimal campaign designs for different segments and adapting campaigns as conditions change. All of this is accomplished in a real-time continuous and fully automated manner. No manual analysis or adjustments are required.
About Paramark, Inc.
Founded in 1999, Paramark delivers optimization solutions for direct-response marketers in interactive channels like email, websites, and online advertising, using automated, real-time optimization platform, PILOT (Paramark Interactive and Learning Optimization Technology), consists of patent-pending algorithms that continually improve campaigns based on real-time analysis of campaign performance. Paramark is headquartered in Sunnyvale, CA. More information can be found at (www.paramark.com).
About OgilvyInteractive
OgilvyInteractive (www.ogilvy.com) worldwide is an integrated offering of OgilvyOneWorldwide, one of the largest one-to-one communications networks in the world with 44 offices in 35 countries, and billings of US $1.1 billion. OgilvyOne Worldwide is part of WPP Group plc (NASDAQ:WPPGY), one of the world's largest communications services groups. Since it's founding in 1983, OgilvyInteractive has evolved into an innovative unit offering a multifaceted practice that covers consulting, digital marketing and ebusiness development ranging from web to pervasive and convergence applications.
About Ameritrade
Ameritrade Holding Corporation (www.amtd.com) is a pioneer in the online brokerage industry with a 27-year history of providing clients a self-directed approach to investment services. The award-winning Company, through its Private Client and Institutional Client divisions, provides tiered levels of brokerage products and services tailored to meet the varying investing, trading and execution needs of individual investors, financial institutions and corporations.
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