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ATLANTA--(BUSINESS WIRE)--Aug. 23, 1999--
Attkisson, Carter, & Akers, Inc. Issues a Buy Recommendation on
Medical Advisory Systems, Inc.
Attkisson, Carter & Akers, Inc., a full-service brokerage, investment banking services, and asset management firm, headquartered in Atlanta, reiterates its buy recommendation on Medical Advisory Sytems, Inc., following a review by analyst David J. Phillips. Medical Advisory Systems, Inc., (AMEX-DOC) operates a medical Internet and telecommunications Call Center with more than 120 Physicians that provides medical information "chats" on the Internet and telephone 24 hours a day.
According to Attkisson, Carter & Akers, unlike many competitors with "limited operating histories" in consumer-oriented medical information services, DOC has been rendering medical assistance to people all over the world for more than 17 years via telephone/ satellites. DOC has a strategic relationship with AmericasDoctor.com, one of only four anchor tenants on the American Online (AOL) health page. AmericasDoctor.com is the first full service medical/ health information Internet site to offer private, real time, on-line medical "chats" at its domain address, www.americasdoctor.com. Pursuant to this Call Center Service Agreement with AmericasDoctor, DOC has an exclusive deal to staff the 24-hour Call Center response of this site, which generated more than 1.4 million user sessions and approximately 13.3 million page views for the quarter ended June 30, 1999. Brand recognition is becoming increasingly important because of the minimal barriers to entry for competing health-related web sites. In our opinion, the strategic relationship with America's Doctor provides valuable Internet-real-estate to DOC. It will also serve as a portal to its recently developed proprietary information services program, Doc-Talk. Doc-Talk enables consumers to speak directly to a physician 24 hours a day to receive medical information for only a nominal fee. Independent of its core operations, we look for DOC to develop multiple, higher-margin revenue streams, including e-commerce/transactions, banner advertising, and a usage-based business model. We believe that investors will revisit DOC and reward the stock with a higher valuation as gains are made in key metrics like reach, unique user visits, and revenue. Our current 12 to 18-month price target is $40.00. This estimate is based on a 40x multiple of our FY 2000 $1.00 share-net estimate.
The full text of this report can be requested by contacting either Mary Ballard or Jessica Turco at 800-848-9555 or www.aca@attkisson.com.
The information set forth herein was obtained from sources which we believe reliable, but we do not guarantee its accuracy and completeness. Such information is furnished as a matter of service only and is not deemed an offer to sell or solicitation of any offer to buy a security mentioned herein. Opinions expressed are our current opinions as of the date appearing on this report. Attkisson, Carter & Akers, Inc., its stockholders, directors, and employees may have investment positions in the securities discussed.
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