MINNEAPOLIS--(BUSINESS WIRE)--Nov. 22, 1999--
NetRadio.com(TM), (Nasdaq: NETR), a leading broadcaster of originally programmed audio entertainment over the Internet, announced a three percent increase in unique listeners during the month of October. NetRadio.com hosted 1.1 million unique listeners to its revamped Web site that features bold graphics, easier-to-use navigation and enhanced functionality, giving consumers an unmatched music experience on the Internet.
NetRadio.com president and CEO Ed Tomechko credits NetRadio.com's recently announced IPO, multimedia marketing campaign and Web site relaunch for the boost in traffic, listenership and time spent on the site.
"Since the start of our consumer marketing campaign, we've seen a dramatic rise in traffic to the site, with music lovers taking advantage of NetRadio.com's enhanced listening, learning and buying features," said Tomechko. "Increased visits to the site and our listeners' continued extended time on site makes NetRadio.com an even more appealing proposition for advertisers. NetRadio.com provides advertisers the opportunity to reach a segmented audience with targeted visual and audio messages."
NetRadio.com statistics show listeners spend, on average, more than one and a half-hours per visit, making it an extremely "sticky" site.
NetRadio.com is a leading broadcaster of originally programmed audio entertainment over the Internet. NetRadio.com uses content to attract a large, diverse audience and retain them on its site for extended periods of time. Every month, more than 1 million unique listeners access NetRadio.com's more than 120 channels of music and information on demand, 24 hours a day, seven days a week.
The site connects with music enthusiasts through 15 interactive music communities ranging from Jazz, Modern Rock and New Age to Vintage Rock and Classical. With NetRadio.com's On-Screen Player, listeners can see the title and artist of every song as it plays. Users can simply click at any time to seamlessly purchase what they're hearing from an inventory of more than 250,000 music titles and 1 million sound samples at NetRadio.com's on-line music store, CDPoint(TM).
Through its more than 120 channels of music and information, NetRadio.com provides its advertising and marketing partners with the ability to reach focused segments of users defined by specific demographic and lifestyle characteristics. In addition, NetRadio.com allows advertisers to utilize the combined strength of audio messaging with banner advertising, closing the loop between message and action.
NetRadio Corporation is headquartered in Minneapolis, Minnesota. Navarre Corporation and ValueVision International, Inc., are significant shareholders of NetRadio Corporation. NetRadio.com and CDPoint are registered trademarks of NetRadio Corporation. For more information about NetRadio.com call 612-378-2211 or visit http://www.netradio.com.
Forward-looking statements contained in this press release are made under the Safe Harbor Provision of the Private Securities Litigation Reform Act of 1995. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those anticipated. Such factors are described from time to time in the Company's prospectus dated October 14, 1999 and other reports filed with the Securities and Exchange Commission.
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