Business/Health & Science Editors
FAIRFIELD, Conn.--(BW HealthWire)--April 29, 2002
Alliance to Enrich Industry's Understanding
Of Consumer and Physician Online Behavior
IMS HEALTH (NYSE: RX) today announced a strategic alliance with online measurement firm comScore Networks to provide new insights into how physicians and consumers use the Internet as a healthcare information resource.
The multi-year co-development and marketing agreement will enable pharmaceutical and healthcare companies to better understand, plan and track the value of their healthcare Internet investments.
IMS is the world's leading provider of information solutions to the pharmaceutical and healthcare industries. comScore operates the world's largest opt-in panel of more than 1.5 million continuously monitored global Internet users, who have agreed to have their Internet behavior confidentially monitored and captured.
Leveraging the expertise of both firms, IMS and comScore are building and offering a new generation of information services to help pharmaceutical and healthcare companies better understand physician and consumer online behavior.
"Pharmaceutical companies are making significant investments in online activities, from information and brand sites to banner advertising and sponsorships," said David Gascoigne, head of the Promotional Optimization Practice, IMS Global Consulting. "Through our relationship with comScore, we'll be able to give our clients a unique and much-needed perspective on the online landscape and how to optimize return on their Internet investments."
"This exciting alliance combines comScore's leadership in online consumer insight with the renowned strength of IMS in pharmaceutical information," said Magid Abraham, president and CEO of comScore Networks. "Together, we can help pharmaceutical marketers make better-informed decisions about their critical Internet strategies, ultimately leading to better-served physicians and consumers, and improved business results."
For more information on services available through the alliance, contact Mira Lichtenstein, IMS Global Consulting on (610) 832-5892.
About IMS
Operating in more than 100 countries, IMS is the world's leading provider of information solutions to the pharmaceutical and healthcare industries. With $1.3 billion in 2001 revenue and nearly 50 years of industry experience, IMS offers leading-edge business intelligence products and services that are integral to clients' day-to-day operations, including marketing effectiveness solutions for prescription and over-the-counter pharmaceutical products; sales optimization solutions to increase pharmaceutical sales force productivity; and consulting and customized services that turn information into actionable insights. Additional information is available at http://www.imshealth.com.
About comScore Networks
comScore Networks provides the Internet E-conomy with data-based infrastructure services that help improve sales and marketing effectiveness. Through its patent-pending Customer Knowledge Platform, comScore provides a confidentially captured, 360-degree view of the surfing behavior of more than 1.5 million opt-in Internet users, while simultaneously capturing detailed information on their online and offline buying. By leveraging this superior customer knowledge, comScore clients can optimize their decision-making and fuel high-performance, multi-channel CRM solutions. comScore's suite of services - including netScore, comScore Global Network Solutions, and comScore Private Network Solutions -- provides enterprises with a detailed understanding of the surfing and buying behavior of today's online consumers - including what they buy, how often, where, and how much they spend. For more information, please visit www.comscore.com and www.netscoreonline.com.
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