Productivity
Baseline - June 8, 2004
Company: Leo Burnett USA
Annual Return: 1,514%
Project: The advertising agency's direct marketing unit, iLeo, was looking to boost its profit per employee with better finance tracking and project management. The company decided to use Project Arena,... (Read More)
SAS Institute: Beyond Nerds
Baseline - June 8, 2004, by Todd Spangler
Most SAS Institute customers historically have worn lab coats and pocket protectors. Now the company wants to attract more customers who dress in business suits.
For almost three decades, privately held SAS has been a top provider of software for ex... (Read More)
Channel Zone News Round-up--Week of April 12
Ziff Davis Channel Zone - April 16, 2004
Friday, April 16
Sun Acquires Kealia, Marks Return of First Employee
SANTA CLARA, CA -- Sun Microsystems completed the acquisition of Kealia, a Palo Alto, Calif. company established to develop advanced computer system design. Kealia was co-founded... (Read More)
Memo to Steve Ballmer
eWEEK - March 25, 2004, by Steve Gillmor
Dear Steve,
I know this comes at a busy time, with you most likely distracted by the European situation. But I know that you're always open to feedback from the community and most of the press, and your popular Longhorn evangelist Robert Scoble ha... (Read More)
Critical Success Factors for Direct Marketing - What Works in Today's Business & Regulatory Environm
eSeminars - March 16, 2004, by Frank Derfler
Getting leads? What can you do with them? What actions build new business and new revenue and what actions can get your company fined tens of thousands of dollars per call? The business and regulatory environment rightly has many people worried ... (Read More)
letters to the editor - Letter to the Editor
Direct - March 15, 2004
'PRIVACIST' RESPONDS
A recent issue of Direct ran an editorial about Bob Wientzen retiring (Direct Hit, February), which included the following:
"But [Wientzen] served during a tumultuous period, and what we ended up with in Washington is bett... (Read More)
E-Mail: Who Goes There?
eWEEK - March 8, 2004, by Cameron Sturdevant
Sendmail—maker of the commercial version of the open-source sendmail—announced last month that it will support any widely supported authentication scheme in an effort to thwart the growing problem of spam and e-mail fraud. This includes Ya... (Read More)
Database marketing - Reference & Training
Risk & Insurance - March 1, 2004
Harte-Hanks Inc. has announced the availability of Allink Insurance, a results-focused database marketing solution that combines analytics, marketing strategy and technology in a package tailored specifically for insurance marketers. This best-pra... (Read More)
Inventory's Everything, Everything Is Inventory
Baseline - February 5, 2004
Thirty years ago, when I started out in The Walt Disney Co.'s inventory-control department, it didn't seem like technology at all. We were still using 13-column work sheets and ledger books.
But I helped design Disney's first inventory system, wh... (Read More)
Twelve Quatrains on Four Quarters - significant events in direct marketing in 2003
Direct - February 1, 2004, by Richard H. Levey
Byline: RICHARD H. LEVEY
Longtime readers of The New Yorker likely will remember Roger Angell's end-of-the-year poem, which boiled down the events of the previous 12 months into easily digestible rhymes. Angell, alas, has given up this annual tr... (Read More)
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