CAN-SPAM Act Can't
eWEEK - June 9, 2003, by Cameron Sturdevant
Although it purports to do the opposite, the CAN-SPAM Act of 2003 leaves corporate and private e-mail boxes wide open to receiving unsolicited, bulk, commercial e-mail. The Controlling the Assault of Non-Solicited Pornography and Marketing Act of 20... (Read More)
Carvel Ice Cream clips coupons
The Daily Deal - June 3, 2003
The owners of Carvel Ice Cream are moving into coupon mailers. Atlanta-based Roark Capital Group on Tuesday announced the closing of a buyout of Garden Grove, Calif.-based Money Mailer Holdings LLC. Money Mailer is a shared mail direct marketing c... (Read More)
Shell Solar, PowerLight Install One-MW Solar Array in NY
Renewable Energy Today - June 2, 2003
Shell Solar, a part of the Royal Dutch/Shell Group of Companies' Shell Renewables business, recently joined with Berkeley, CA-based solar electric system designer, manufacturer and installer PowerLight Corporation to dedicate a new one-megawatt (M... (Read More)
Conference Schedule - Direct Marketing Association - Calendar
Direct - June 1, 2003
JUNE 2-4, 2003 - JACOB K. JAVITS CONVENTION CENTER
MONDAY, JUNE 2
8 a.m. - 5:30 p.m. Registration
8:45 a.m. - 9:15 a.m. Continental breakfast
9:15 a.m. - 10 a.m. Keynote address, Mary Lou Quinlan, CEO, Just Ask a Woman
10 a.m. Exhibit H... (Read More)
PR for DMers - Direct Marketing Association addresses public relations issues
Direct - June 1, 2003, by Ray Schultz
Byline: RAY SCHULTZ
It was a tough way to start the morning. How would you like to walk into a session and hear a speaker calling you "a piranha that will attack anything in the area?"
All we wanted at that hour was a cup of coffee. But John D... (Read More)
Watch the SKIES - direct marketing trends
Direct - June 1, 2003, by Marty Abrams
Byline: MARTY ABRAMS
This isn't another Chicken Little story. I won't tell you that the privacy sky is falling. That we will be regulated, consumers won't trust us and our desire to communicate with prospects will become an issue. No warnings ar... (Read More)
DMA: Retailers Pull Top E-mail Response - Brief Article
Direct - June 1, 2003
Retailers achieve the best response rates from e-mail campaigns - 1.8% - according to a report the Direct Marketing Association released at the net.marketing conference in Miami.
Following retail are travel marketers, with a 1.5% response rate, ... (Read More)
Salary Survey Says… - Brief Article
Catalog Age - June 1, 2003
At least one catalog creative director out there is earning $150,000 a year, but according to Crandall Associates, he or she is an anomaly. The New York-based executive recruitment firm's 2003 National Salary Guide for Direct Marketing and Telesal... (Read More)
Dear Marketer:
Direct - June 1, 2003
Byline: H. Robert Wientzen
At last count, the direct marketing industry - including both DM users and suppliers - involved over 1 million people in the state of New York. Looking at all of the Northeastern United States, that number jumps to mor... (Read More)
Salary Growth Stalled Again in 2002
Circulation Management - June 1, 2003
Byline: Marybeth Luczak
Last year, salary increases for consumer and business-to-business magazine circulators ranged from a paltry 0.9 to 3.1 percent - compared to 2001's slightly better increases of between 1.7 and 6.6 percent, according to da... (Read More)
| 
