listings
Catalog Age - June 1, 2003
NEW LISTS
BRISKY PET PRODUCTS
This is a list of 21,299 12-month buyers/paid requesters of Brisky Pet Products catalog, which sells hard-to-find items to the owners of exotic pets such as ferrets, hedgehogs, chinchillas, pot-belly pigs, and wal... (Read More)
Microsoft Proposes Plan to Slam Spam
eWEEK - May 21, 2003, by Caron Carlson
The anti-spam bandwagon is gaining speed as industry players counter pending bills with legislative proposals of their own—including one from Microsoft Corp. Wednesday. Proposals vary widely, covering a range of measures from jail time for rep... (Read More)
BRIEFS - includes multiple articles
Technology Advertising & Branding Report - May 19, 2003
-- The Strategic Research Institute, New York, will hold its fourth annual Hispanic Market Boom & Profitable Customer Relationship Strategies Conference June 5 and 6 in Los Angeles. The conference will focus on new advances in direct marketing geo... (Read More)
Alternate Realities - direct marketing creates aura of lifestyle
Direct - May 15, 2003, by Beth Negus Viveiros
Byline: BETH NEGUS VIVEIROS
If you're like most Americans, chances are you've watched at least one of the plague of "reality" shows now littering the television airwaves.
Much against our better judgment, my household tunes into "Survivor" eve... (Read More)
Insert Marketers Seek Respect - Direct Marketing Association is promoting insert marketers with its first Insert Media Day
Direct - May 15, 2003
Byline: LARRY RIGGS
Brokers and managers of package inserts, bill stuffers, ride-alongs and other less visible media are hoping to at last get some respect for their nearly $10 billion-a-year industry.
This may be a challenge right now because... (Read More)
The Home Front - war affects direct marketing
Direct - May 15, 2003, by Richard H. Levey
Byline: RICHARD H. LEVEY
You think you had it tough during the war? Just be thankful you don't work in the marketing department of Radisson Seven Sea Cruises.
When the bombs began falling March 19, the company moved a 350-berth ship from its E... (Read More)
Spam Shootout - Federal Trade Commission spam forum
Direct - May 15, 2003, by Kris Oser
Byline: KRIS OSER
The direct marketing industry, blacklist firms, legislators and ISPs all got their shots in during a contentious Federal Trade Commission forum on spam earlier this month in Washington.
Direct Marketing Association president ... (Read More)
letters to the editor - Letter to the Editor
Direct - May 15, 2003
DM IN RUSSIA
It has been of the utmost use for us to read your publication. We have long found Direct very informative, providing exhaustive insight about the direct marketing industry.
With due regard to the growing demand for the relevant in... (Read More)
The Pace Quickens - Bill Mirbach discusses marketing strategies at Intuit Inc - Interview
Direct - May 15, 2003, by Beth Negus Viveiros
Byline: BETH NEGUS VIVEIROS
BILL MIRBACH HAS A MISSION TO make business and financial management software developer Intuit into a "world-class direct marketing company." It's an interesting goal for a marketer who was happily retired a year and ... (Read More)
News briefs directmag.com - several news briefs from the direct marketing industry
Direct - May 1, 2003
4/16
FAO INC.'S efforts to emerge from Chapter 11 bankruptcy protection hit a substantial obstacle when investors withdrew their proposed funding. In early April, the King of Prussia, PA-based toy marketer received confirmation of $77 million in... (Read More)
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