Financial DMers Prefer Mail: Survey
Direct - February 1, 2004
Byline: LARRY RIGGS
Mail is the preferred direct marketing medium to solicit orders and generate leads for financial services firms including banks, credit card and commodities/securities companies.
According to a just-released industry-specif... (Read More)
people news
Catalog Age - February 1, 2004
The Direct Marketing Association announced that president/CEO Robert Wientzen will retire on July 1. An executive search committee consisting of current and former DMA board members has been formed to search for a replacement for Wientzen, who has... (Read More)
Donnelley's Allen to head Banta's print division - Brief Article
American Printer - February 1, 2004
Banta Corp. (Menasha, WI) has appointed Michael Allen president of the Banta Print Sector, headquartered in Hinsdale, IL. He assumes leadership responsibilities for Banta's four print divisions: the book, publications, direct marketing and catalog... (Read More)
Lillian Vernon Parent Buys Time Life Inc - Brief Article
Direct - February 1, 2004
Byline: KRIS OSER
Direct Holdings Worldwide LLC has bought Time Life Inc., the music and video direct marketing subsidiary of Time Inc.
Time Life will be owned and operated by Direct Holdings, which was formed when Ripplewood Holdings LLC and ... (Read More)
News briefs/directmag.com
Direct - February 1, 2004
1/13
DRAFT CHICAGO has been named the Direct Marketing Educational Foundation's first volunteer advertising agency of record since 1985. Sid Liebenson, Draft Chicago's executive vice president and director of marketing, will head the account. Pr... (Read More)
infoUSA turns to retail chains to drive product growth - Brief Article
Electronic Information Report - January 19, 2004
infoUSA continued to push forward with its out-of-the-box direct marketing services, last month making its SalesLeadsUSA small business product available through various retail chains nationwide. infoUSA's retail partners include Staples, Best Buy... (Read More)
Triumphs & Trip-Ups In 2003
Baseline - January 13, 2004, by Larry Dignan
Regardless of a project's success or failure, there is usually some slice of the government involved.
That's the common theme in 2003's triumphs and breakdowns, as four out of the six projects below involve government in some way—energy dere... (Read More)
State of the Union - forecasts
Direct - January 1, 2004
Byline: RAY SCHULTZ (rschultz@primediabusiness.com)
There was big news just as we were going to press: The capture of Saddam Hussein.
The stock market rallied briefly on the news that the tyrant was in custody, and we confess that our thoughts... (Read More)
DMA's Wientzen to Retire
Direct - January 1, 2004, by Ray Schultz,
Richard H. Levey
Byline: RAY SCHULTZ AND RICHARD H. LEVEY
H. Robert Wientzen will step down as president and CEO of the Direct Marketing Association this year.
Wientzen set July 1 for his departure, although he has agreed to serve until the end of the year to ... (Read More)
people news - retail industry appointments
Catalog Age - January 1, 2004
Fort Myers, FL-based women's apparel cataloger/retailer Chico's promoted Charles Kleman from chief financial officer to chief operating officer. Kleman will be responsible for overseeing the company's logistics, real estate, construction, and info... (Read More)
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