DMA May Sue Over CA Spam Law - Direct Marketing Association - California spam law - Brief Article
Direct - November 1, 2003
Byline: Kris Oser
The Direct Marketing Association is considering a legal challenge to the new California spam law, SB-186, by state Sen. Kevin Murray (D-Culver City).
At a List Leaders meeting last month, DMA officials stated that filing a la... (Read More)
The Fall Crisis - Direct Marketing Association
Direct - November 1, 2003, by Ray Schultz
Byline: RAY SCHULTZ (rschultz@primediabusiness.com)
In some ways, this year's DMA fall conference resembled the one that was held in Chicago in 2001.
That event was dominated by 9/11 and the anthrax attack. People didn't come because they were... (Read More)
Aussies Win Diamond - Brief Article
Direct - November 1, 2003
Melbourne, Australia-based M&C Saatchi was the recipient of this year's Direct Marketing Association Diamond Echo Award.
The agency won the trophy - presented for the most outstanding entry to the Echo competition - for the "Change Your Home to ... (Read More)
Nonprofit Response Rates Soar
Direct - November 1, 2003, by Kris Oser
Byline: KRIS OSER
Direct marketing is now a weapon of choice in numerous industries. The reason is simple: DM performs, according to a study on response rates released last month by the Direct Marketing Association.
The average response rate f... (Read More)
Direct Marketers Sound Off
Direct - November 1, 2003, by Richard H. Levey
Byline: RICHARD H. LEVEY
Direct marketers are secure in their jobs, split on the impact of the do-not-call list, cautiously optimistic about e-mail marketing and disappointed about the World Series contenders.
Direct discovered this and much m... (Read More)
Focus on folder/inserters: is your business ready for the latest automations?
OfficeSolutions - November 1, 2003, by Marion Hudson
As your business grows, you may find your outgoing mail volume growing as well. Unless you're already automated, you're probably finding the time-consuming and tedious process of manually folding and stuffing envelopes with monthly invoices, direc... (Read More)
CORRECTION: - Correction Notice
Catalog Age - November 1, 2003
In Ann Meyer's September article, "Mini Catalog Has Sizable Pay-Off For Support Plus," we incorrectly stated that the Support Plus piece was inserted into an AARP mailing. The Support Plus piece was actually inserted into the September 2003 mailin... (Read More)
The Dates - Calendar
Folio: The Magazine for Magazine Management - November 1, 2003
FOR NOVEMBER
3-4
THE DMA BASICS OF DIRECT MARKETING SEMINAR, presented by the Direct Marketing Association. Hilton Dallas/Park Cities, Dallas. For more information contact DMA Customer Service at 212-790-1500, or email customerservice@the-dma.... (Read More)
Times are Tough, but Opportunities Abound
Direct - November 1, 2003, by Kris Oser
Byline: KRIS OSER
The head of the Direct Marketing Association pulled no punches in his keynote address at last month's annual conference in Orlando, FL.
"This has been the toughest year the DMA has gone through," DMA chief executive H. Robert... (Read More)
Is DM Your True Calling?
Direct - October 15, 2003
Byline: RICHARD H. LEVEY
Ever wonder if you were truly meant for a life of direct marketing? By completing the following test, modeled after the personality quiz designed by telepsychologist Dr. Phil, you can determine whether your temperament m... (Read More)
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