Need a Remedy for Rust-Out?
Direct - October 15, 2003
Byline: Victoria James with Connie LaMotta
When a handrail or rain gutter begins to rust, it creates an ugly appearance. Worse still, if it's left unattended, the rust can eat through the metal and eventually cause any number of serious problems... (Read More)
Black September
Direct - October 15, 2003
Byline: RAY SCHULTZ (rschultz@primediabusiness.com)
Most DMers entered the week of Sept. 22 focused on their fall sales and perhaps getting ready for the DMA conference.
By week's end, their field was in the middle of a regulatory crisis, and ... (Read More)
What's a Keyword Worth? - Interview
Direct - October 15, 2003
Byline: KRIS OSER
Stuart Larkins is vice president of media at Performics, a Chicago-based online marketing services firm specializing in customer acquisition for multichannel marketers. He talked to Direct about how to measure return on investm... (Read More)
Sweeps Weeks
Direct - October 15, 2003
Byline: RICHARD H. LEVEY
Pfizer Inc. has started a three-month promotion geared toward getting pharmaceutical users to return to its Pfizer for Living Web site (www.pfizerforliving.com). The campaign culminates in a drawing to win a year's worth... (Read More)
Meanwhile, Back in California…
Direct - October 15, 2003
Byline: RICHARD H. LEVEY
The California privacy circus continued last month when Gov. Gray Davis signed several pieces of legislation into law.
He also sent a letter to the two top Senators on the Senate Banking Committee, urging them not to w... (Read More)
What's Next? - Brief Article
Direct - October 15, 2003
Three full years have elapsed since the dot-com collapse, but DMers are as obsessed as ever with online marketing. As well they should be, for many firms are making it work despite nagging problems. But things have changed, and it's now time to as... (Read More)
ACCPAC Uses Humor In New Multi-Million Dollar Print And Direct Marketing Ad Campaign - Brief Article
Technology Advertising & Branding Report - October 6, 2003
End-to-end software solution provider ACCPAC, Pleasanton, Calif., last month kicked off an estimated $4 million dollar international print and direct marketing ad campaign designed to make fun of its better-known rivals.
Doremus, San Francisco, ... (Read More)
States Score in Tax Battle
eWEEK - October 6, 2003, by Caron Carlson
Due to the increasingly heated debate over expanded Internet sales taxes, e-commerce merchants are no longer one big, happy family.
Many of the largest online merchants now favor allowing states to collect sales taxes on goods from retailers that ha... (Read More)
Be Direct - profile of direct marketing consumer - Brief Article
American Demographics - October 1, 2003, by Rebecca Gardyn
Byline: REBECCA GARDYN
Americans may complain about excess junk mail, late-night infomercials and telemarketing calls, but one thing is for certain: they work. Three-quarters of consumers who responded to a direct marketing offer in the past yea... (Read More)
Sir Speedy, PIP Printing parent enters database-management agreement with Mailnet Services - Brief Article
American Printer - October 1, 2003, by PIP Printing
Mailnet Services, Inc. (Nashville, TN), a company specializing in online direct-marketing services, has entered into an agreement with Franchise Services, Inc., the parent company of Sir Speedy, Inc. and PIP Printing. Mailnet Services will work wi... (Read More)
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