Von Hoffman acquires Lehigh - Brief Article
American Printer - October 1, 2003
Von Hoffman Corp. (St. Louis), an educational and commercial printer, has signed an agreement to acquire The Lehigh Press, Inc. Lehigh's operating platform includes Lehigh Lithographers, which manufactures high-quality book components and offers d... (Read More)
Henderson County apples: —generations of tradition - Appalachian Farms:
New Life Journal - October 1, 2003, by Charlie Jackson
Western North Carolina grows lots of apples. Apples grow well here because of our cool nights and long sunny summer days. For over two hundred years, apples have been an important crop for Appalachian farmers. Henderson County, NC produces over ei... (Read More)
people news - appointments and promotions in the mail order business industry
Catalog Age - October 1, 2003
New Albany, OH-based cataloger/retailer Too, which sells apparel for girls ages 7-14, appointed Toby Jackson vice president/merchandise manager. Jackson was previously a senior merchandiser with Gap.
Vernon Hills, IL-based computer reseller CDW ... (Read More)
Double Negative - spam and direct marketing
Direct - September 15, 2003
Byline: RAY SCHULTZ (rschultz@primediabusiness.com)
Let's pretend for a minute that nobody in the privacy lobby is going to read this and use it against direct marketers. But it's time for a little straight talk about the spam issue.
Sure, the... (Read More)
Lights Out - 2003 blackout
Direct - September 15, 2003
Byline: BETH NEGUS VIVEIROS
Other than giving millions an unexpected three-day weekend, the great blackout of 2003 did little to disrupt the business of direct marketing long term.
The outage occurred Thursday, Aug. 14, shortly after 4 p.m. Ea... (Read More)
SOLID strategy
Direct - September 15, 2003
Byline: JAMES LAWSON
Many financial services organizations rely heavily on high-volume prospect mailings to generate new business. The United Kingdom's Northern Rock is taking a different route, using print and general advertising to prospect, a... (Read More)
News briefs/directmag.com
Direct - September 15, 2003
9/2
THE VERMONT TEDDY BEAR CO. INC. purchased Calyx & Corolla, a floral direct marketer, in a cash and stock transaction valued at $3.7 million. Vermont Teddy Bear bought the company from Equity Resource Partners LLC, which had purchased it in 2... (Read More)
L'Occitane Creates First B-to-B Mailer
Direct - September 15, 2003
Byline: RICHARD H. LEVEY
Health and beauty products marketer L'Occitane has freshened up its direct marketing. It recently promoted Charles De Gruchy to director of direct marketing and sales, a newly created position, and was scheduled to have ... (Read More)
Direct hit: can direct marketing survive a consumer backlash? - Smarts
Entrepreneur - September 1, 2003, by Chris Penttila
TELEMARKETING, JUNK MAIL and spam have consumers up in arms. Now Congress, the states and large technology companies are taking action. AOL and Microsoft are suing spammers, and at least five anti-spam bills are making their way through Congress. ... (Read More)
How To Use The Killer App Without Getting Killed By Spam
Circulation Management - September 1, 2003
While publishers and the rest of the direct marketing community were quick to embrace email marketing for all of the advantages it offers - primarily reach, measurement and effectiveness - that same community is also grappling with roadblocks that... (Read More)
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