The Dates - Calendar
Folio: The Magazine for Magazine Management - September 1, 2003
FOR SEPTEMBER
8-10
B-TO-B MARKETING CONFERENCE, presented by the Direct Marketing Association. The Westin LaPaloma Resort, Tucson, Arizona. For more information call 202-861-2442 or visit www.dmab2b.org.
10
INSERT DAY CONFERENCE & EXHIBITI... (Read More)
JUDGES
Catalog Age - September 1, 2003
Geoff Batrouney executive vice president, Estee List Marketing
John Borta vice president of marketing operations, NewarkInOne
Jeff Campbell catalog manager, Stoner
Chris Carrington president, Catalogs by Lorel
Sandra Cooper vice presi... (Read More)
Microsoft Security Notices: A Double Standard on Spam?
eWEEK - August 9, 2003, by Larry Seltzer
One of the mailing lists I read carefully is SecurityFocus's excellent Focus-MS list. In the aftermath of Microsoft's disclosure in July of the infamous RPC/DCOM vulnerability and its patch release (known in MS security jargon as MS03-026), an inte... (Read More)
Daily News deal expands ad insert coverage to non-subscribing homes - Media & Technology
Los Angeles Business Journal - August 4, 2003, by Darrell Satzman
In a deal that underscores new realities in the publishing business, the Los Angeles Newspaper Group is joining up with the nation's leading direct marketing company to distribute a combined package of advertising inserts to subscribers and non-su... (Read More)
The Thinking Behind It: Attitudinal Imperatives For Direct Marketing
Direct - August 1, 2003
Byline: J. WALKER SMITH AND CRAIG WOOD
THE TIME IS NOW
Among the many ways of connecting with consumers, direct marketing is unique. While the challenges of the emerging marketplace are disruptive for most forms of marketing, they portend a bo... (Read More)
Channel Choices - direct marketing purchasers - Brief Article
Direct - August 1, 2003, by Ray Schultz
Byline: Ray Schultz
Direct marketing purchasers prefer catalogs over any other medium - by a wide margin.
Of the buyers surveyed by Yankelovich 67% bought through catalogs in the last six months, compared with 46% by direct mail. Home shopping... (Read More)
Curmudgeon Makes DMA Hall of Fame - Brief Article
Direct - August 1, 2003
Byline: KRIS OSER
The Direct Marketing Association's board of directors has chosen Herschell Gordon Lewis and Frederick J. Simon for induction to the DMA Hall of Fame.
Lewis writes a regular column, Curmudgeon-at-Large, for Direct and is the c... (Read More)
DIRECT listline - Directory
Direct - August 1, 2003
NEW LISTS
American Cheerleader Junior
The American Cheerleader Junior file is the newest addition to a portfolio of lists owned by Lifestyle Ventures Inc. and managed by Rubin Response Management Services Inc. American Cheerleader Junior magaz... (Read More)
Breaking Down the 'Fourth Wall'
Direct - August 1, 2003
Byline: RICHARD H. LEVEY
In the theater, the "fourth wall" is an invisible line at the end of the stage that separates the actors from the audience. Actors break the wall when they address the audience directly. Think Hamlet's soliloquies, or Ge... (Read More)
The Whys Behind the Buys
Direct - August 1, 2003
DM purchasers are more special than anyone may have suspected, according to this year's survey of consumer attitudes by Yankelovich and Direct. For example, they are more likely than non-buyers to have graduated from high school and college. And t... (Read More)
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