INTRODUCTION - Brief Article
Direct - August 1, 2003
Byline: RAY SCHULTZ
We've always known it. Direct marketing purchasers are smarter, happier, kinder and more physically fit than everyone else. And they have the best marriages.
Ridiculous? Not really. Those are among the findings of this year... (Read More)
The Dates - Calendar
Folio: The Magazine for Magazine Management - August 1, 2003
FOR AUGUST
11-12
THE SIXTH ANNUAL HAROLD W. McGRAW, JR. INVITATIONAL AND LUNCHEON, presented by American Business Media. Woodway Country Club, Darien, Connecticut. For more information call 212-661-6360.
12
THE DMA LIST VISION 2003 CONFERE... (Read More)
MSN Boss Talks Expansion
eWEEK - July 24, 2003, by Peter Galli
REDMOND, Wash.—Yusuf Mehdi, Microsoft Corp. corporate vice president for the MSN personal services and business division, on Thursday detailed the challenges and focus for his group over the next year.
In an address at the company's Financial... (Read More)
E.piphany Improves Results, Shuffles Management
eWEEK - July 24, 2003, by Dennis Callaghan
E.piphany Inc. announced a leadership change Monday, promoting Karen Richardson, formerly executive vice president of worldwide operations to CEO, and Phil Fernandez, executive vice president of products and marketing to president and COO, replacing... (Read More)
Postmodern DM
Direct - July 1, 2003
Byline: RAY SCHULTZ (rschultz@primediabusiness.com)
There was a time, not so long ago, when even a schoolchild could tell the difference between direct response and general advertising.
DR ads tended to be mail order ads, which meant they were... (Read More)
Industry Standard - Stanley Fenvessy - Obituary
Operations & Fulfillment - July 1, 2003
Stanley Fenvessy's contributions to operations still loom large nearly ten years after his death. During the late 1960s, and up to his death in May 1994, Fenvessy transformed the back-end operations of catalog and direct marketing - then thought o... (Read More)
Nebraska North Star Neighbors direct market co-op's meat - Newsline - Brief Article
Rural Cooperatives - July 1, 2003, by Patrick Duffey
It took a neighborhood of frustrated family farms west of Fullerton, Neb., to find an answer to their collective desire to stay on the land despite depressed prices for their grain and livestock. They found the answer about four years ago, forming... (Read More)
letters to the editor - Letter to the Editor
Direct - July 1, 2003
THE PATIENCE OF ST. TOM
If I make it to Direct Marketing Heaven when I die, the first thing I'm going to do is nominate Tom Collins for sainthood for fielding a regular barrage of know-nothing insults, launched by detractors who couldn't tell a ... (Read More)
SAS Continues Push for Business Users
eWEEK - June 19, 2003, by Dennis Callaghan
SAS Institute Inc. unveiled several new products at its SAS European Users Group International conference in Vienna, Austria, Wednesday, most geared to business and IT users rather than statisticians as the Cary, N.C.-based developer of business int... (Read More)
Microsoft Files Suit Against Spam Elite
eWEEK - June 18, 2003, by Larry Seltzer
Microsoft may have a bad reputation in some circles, but they're George Washington compared with the average mass-spammer. So filing suit in the United States and United Kingdom against 15 major spammers solves two problems. It's hard not to feel go... (Read More)
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