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Cashing in on millennial fever
Forecast - January 1, 1998
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Day-long seminars with James R. Rosenfield in Chicago on March 17 and in Los Angeles on April 28, $545 for Direct Marketing Association members and $695 for nonmembers; DMA telephone (212) 790-1500; e-mail registration@the-dma.org.
San Diego marketing consultant James R. Rosenfield identifies five major symptoms of what he calls Millennial Fever along with their marketing implications. He calls the global psychological and cultural response to the end of the century and millennium a key driver of consumer behavior for the next few years.
COPYRIGHT 1998 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved.
COPYRIGHT 2004 Gale Group
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