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What's Next? - Brief Article
Direct - October 15, 2003
If you would like to discuss any of the
issues raised in this article with hundreds of other webmasters from
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Three full years have elapsed since the dot-com collapse, but DMers are as obsessed as ever with online marketing. As well they should be, for many firms are making it work despite nagging problems. But things have changed, and it's now time to ask: Just what is the state of the art, and where is it all going? That's the theme of our special report. We explore the risks, one being anti-spam legislation. But we also examine the opportunities - and there are many. For example, many firms now consider search engine marketing an important lead-generation tool. And Webinars have emerged as an inexpensive way of communicating with customers. We report on the newest technologies. And we have articles by some of the leading experts in the field - like Arthur Hughes, Ron Ossip and Andrew Wetzler. Finally, there are case histories on Pfizer and MobilePlanet, all illustrating one point: As Acxiom's John Ripa says, online marketing should be "a lot less about technology and a lot more about direct marketing."
COPYRIGHT 2003 PRIMEDIA Business Magazines & Media Inc. All rights reserved.
COPYRIGHT 2003 Gale Group
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| Past Website Promotion & Marketing
Discussions... |
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Affiliate Program (1 posts)
by Bruce Wheadon - Last post on: 11-12-03 11:48
Dear Webmasters,
If you have been looking for an affiliate program to promote on your
websites, I have an opportunity for you. My company pays 30% for two
levels of subscribers, $55 and $199. If you are interested in learning
more, send me an... (Read More)
b2b telemarketing (3 posts)
by goodguy07 - Last post on: 12-18-04 13:14
I offer a free tax and worker's comp review service. We look for
previous shortcomings and try to find refunds, if we find a refund we
split it 50/50 with the client. If not we don't find a refund, the
client pays nothing. I am considering mak... (Read More)
strange referrers / URLs in stats? (4 posts)
by Denise - Last post on: 04-18-04 05:23
This morning, while taking a look at my web stats, I found these two
entries:
URL:
/images/?q=tbn:tlCOhMe3DV8J:www.zahrawi.com/images/enter-technology-chart2.g
if
Referrer:
http://mydomain.com/images?q=tbn:tlCOhMe3DV8J:www.zahrawi.com/images/... (Read More)
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