Business Editors &High-Tech Writers
SANTA CLARA, Calif.--(BUSINESS WIRE)--Jan. 24, 2000
Softlink, Inc. (OTC BB:SFLK), the leader in multimedia email software and message creation services, announced today the general availability of inChorus Pro, the company's newest email solution designed for corporate users. The company made the announcement at the &uot;Effective Opt-In Email Marketing Strategies Conference,&uot; which is being held in San Francisco today and tomorrow.
inChorus Pro, the latest of Softlink's cadre of revolutionary multimedia email solutions, is especially suited for business-to-business and business-to-consumer communications. inChorus Pro offers both product licensing, as well as unique message creation services. Product licensing enables users to create emails with high-impact graphics, animation, voice and sound for sales, marketing or training messages. Advanced compression technology minimizes download time for the recipient, and the emails can be viewed on any platform, with no plug-ins or players required. The annual licensing package includes copies of the inChorus Pro software, free unlimited technical support, free minor upgrades, discounts on major releases, optional onsite training and initial message creation consulting.
The message creation service, which includes project management, design, composition and production of customers' email messages, serves as an additional resource for customers, who only need to provide storyboards and scripts.
&uot;After spending considerable time in product development, we are very pleased to make inChorus Pro available to the general public,&uot; said Edmund Leung, co-founder and chief technology officer of Softlink. &uot;We believe this product represents the next step in marketing via email, which companies are using with ever-increasing frequency, and will prove a powerful tool that commands a recipient's attention. Further, our message creation services will enable our customers to take advantage of our team of talented staff, who can create email messages precisely fitted to their objectives and expectations.&uot;
TargitMail.com, the premier direct email marketing system, committed to using inChorus Pro in December 1999 to send email messages to more than 9 million customers of its direct email database services. Commented Walt Rines, TargitMail.com founder and CEO, &uot;The inChorus Pro product has provided us with a unique tool to use in our marketing and advertising efforts. We believe it will help us enormously to communicate in a way that is dynamic and attention grabbing, at the same time removing the need to know what platform our customers are using. We look forward to continuing to employ this leading-edge technology.&uot;
The &uot;Effective Opt-In Email Marketing Strategies Conference&uot; is being held at the Grand Hyatt, San Francisco, CA, on Jan. 24-25, 2000. The conference will tackle the exploding trends in the email arena, how companies are effectively using email in their marketing programs, what options are available to firms and what the future hold for email strategies. Conference highlights include a keynote presentation from Jesse Berst on &uot;Email -- The Missing Link to the Mew Millennium,&uot; as well as presentations from Charles Schwab &Co., Women.com, The Sharper Image, New Line Cinema, KBKids.com, Tavolo, Egreetings.com and more.
About Softlink, Inc.
Founded in 1996 and based in Santa Clara, CA, Softlink, Inc. (OTC BB:SFLK), is an innovator in multimedia-based Internet communications. Using advanced compression and composition technology, combined with multi-platform message rendering technology Softlink's revolutionary multimedia email products transform conventional text-based email with voice, graphics, pictures, animation and live annotation.
For more information, visit the company's web site at http://www.inChorus.com.
Information contained in this press release contains &uot;forward-looking statements,&uot; which can be identified by the use of forward-looking terminology such as &uot;believes&uot;, &uot;expects&uot;, &uot;may&uot; &uot;should&uot;, or &uot;anticipates&uot; or the negatives thereof, or implying that the future results covered by the forward-looking statements will be achieved. Various risk factors could cause actual results to vary materially from the future results covered in such forward-looking statements. Such statements are subject to other risks and uncertainties.
Note to Editors: eMail inChorus and eMail VOICELink are trademarks of Softlink, Inc. All other trademarks are the property of their respective owners and are acknowledged.
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