Business Editors/High-Tech Writers
REDWOOD CITY, Calif.--(BUSINESS WIRE)--April 7, 2004
New Engagements Showcase Customization, Integration Capabilities For
Email Marketing Technology Provider
EmailLabs, a leading provider of email marketing automation solutions, today announced that Datamonitor, a premium business information firm specializing in industry analysis, and Courier Corp. -- one of the nation's largest book manufacturers, publishers and sellers -- have deployed the company's advanced, enterprise-level email marketing technology.
In selecting EmailLabs, the two companies cited the technology's advanced features, open application programming interface (API), ease of integration and support for customization that meets the needs of advanced email marketers. EmailLabs' technology enables multiple departments and groups from within a company to work on a common platform.
"We chose EmailLabs over other European and North American email marketing vendors for several key reasons," said Alison Middle, Marketing Services Director, Datamonitor. "EmailLabs understood our distributed enterprise requirements and was able to quickly and easily show us how various global Datamonitor offices can manage their own email marketing programs within their platform. From a support perspective, EmailLabs has really come through by being able to bring all of our offices up to speed on the application. EmailLabs was also able to quickly customize a few key API scripts and reporting metrics that exactly matched our needs. These capabilities convinced us that the company has a strong dual focus on providing both the best technology and superior support."
The EmailLabs API enables companies to take advantage of automated programming tools to develop and deploy new "EmailLabs-aware" applications quickly and cost-effectively.
Through its Dover Publications division, Courier Corp. is building relationships directly with readers. Dover customers sign up online at http://www.doverpublications.com/family and receive targeted email promotions correlating to their interests as specified at sign-up. Using the EmailLabs API, Dover pulls behavioral data from EmailLabs and sends that data to the Dover ecommerce system, performing "match-back analysis" where web purchase data is combined with email activity. Data is then re-uploaded, enabling the company to send customers and prospects additional targeted emails. Recipients can then purchase online direct from Dover at http://www.doverpublications.com, through online retailers such as Amazon.com or at a local bookstore.
"We selected EmailLabs because of the company's technology focus and ability to build custom features that met our specific needs," said Eric Zimmerman, VP of eCommerce, Courier Corp. "We've been particularly impressed with the API, advanced reporting, filters (segmentation) and triggers. In addition, customer support has been first-rate."
"We are seeing an increase in demand for more advanced email marketing automation solutions, which is why we continue to bring on an average of 15 new clients each month," said Dave Sousa, CEO, EmailLabs. "Email marketing has evolved into a major marketing channel in most mid-to-large organizations, as marketing departments look for deeper integration with their existing customer and CRM databases and other marketing channel programs. Companies are now beginning to realize the benefits of capabilities that are enabled via email marketing technology, such as behavioral segmentation, trigger-based emails and real-time data integration."
About EmailLabs
EmailLabs is a leading provider of advanced email technology solutions to agencies, publishers and marketing, sales and customer service departments of middle-market and Global 2000 companies. The EmailLabs email marketing platform is provided as an ASP (Web-based) service, and is easily customized and integrated with a company's Web site, sales force automation and CRM technologies. The company provides email marketing solutions to more than 300 companies, including Nokia, Agilent, PalmSource, Aon, Jupitermedia and Silicon Valley Bank. Headquartered in Redwood City, Calif., EmailLabs is a service of Uptilt, Inc. Uptilt is privately held and profitable. For more information, visit www.EmailLabs.com.
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