Business Editors
SANTA MONICA, Calif.--(BUSINESS WIRE)--Jan. 12, 2000
L90, a leading online advertising and marketing firm, today announced that it was selected by Lucas OnLine, a division of Lucasfilm Ltd., as its online advertising sales firm.
This selection marks the first time Lucasfilm Ltd., whose online properties include STARWARS.COM (www.starwars.com), the Star Wars Shop (shop.starwars.com), IndianaJones.com (www.indianajones.com) and the soon to be launched "Star Wars" Kids site, has joined forces with an online advertising sales firm. The partnership adds to L90's list of premium sites and expands L90's entertainment network, L90Entertainment.
"Our partnership with L90 is new territory for Lucasfilm Ltd.," said Mich Chau, EVP, Lucasfilm Ltd. "We're working with the company to help us identify and attract advertisers with products and services that complement our content and users' interest," she explained. "L90 will help us develop and sell banner advertising and integrated sponsorship packages that are relevant and appealing to Lucasfilm's consumers, while ultimately building our brand equity even further."
As a result of this new alliance, advertisers interested in L90Entertainment will be able to choose from an even greater variety of turnkey and customizable advertising opportunities.
"Lucas OnLine has created a family of sites that are a prime example of a gold standard brand creating a place on the Internet," said Mark Smelzer, vice president, L90Entertainment. "The ability to offer this online community to advertisers for the first time is extremely exciting. The Lucas OnLine partnership positions L90Entertainment as one of the most powerful entertainment networks."
Lucas OnLine's premier site, STARWARS.COM has become one of the Internet's most popular and widely recognized entertainment sites. It is a regular stop for millions of fans looking for the latest official news on "Star Wars" or to immerse themselves in compelling, innovative and interactive features.
The site boasts two of the largest internet events ever with more than 30 million downloads of the two movie trailers for "Star Wars: Episode I The Phantom Menace." STARWARS.COM will continue to lure fans with upcoming highly interactive features and tantalizing information from the continuing saga in a galaxy far, far away.
IndianaJones.com is the newest addition to the Lucas OnLine family of sites and was launched in October 1999. This site has become a favorite destination among fans worldwide who are searching for the most comprehensive information about the Indiana Jones and Young Indy adventures.
In addition, a "Star Wars" kids' site is projected to launch in April 2000 and will target children ages 10 to 14. This site will provide innovative features for the next generation of "Star Wars" fans.
About L90
L90 is a leading provider of comprehensive online advertising and direct marketing solutions for advertisers and Web publishers. Combining superior technology with sales, marketing and design expertise, the company designs, develops and implements sophisticated "beyond the banner" advertising campaigns featuring sponsorships, co-branded micro-sites, content integration, sweepstakes, rich media, viral marketing, email marketing and other innovative marketing techniques.
adMonitor, L90's proprietary ad-serving technology, offers advertisers and Web publishers the ability to selectively target ads to the Web users based upon their specific interests and characteristics. adMonitor also enables advertisers to track, measure and manage the effectiveness of their ad campaigns in real time and allows Web publishers to forecast and manage ad inventory. L90 has headquarters in Los Angeles and additional offices in New York, San Francisco, Chicago and Detroit.
About Lucas OnLine
Lucas OnLine, a division of Lucasfilm Ltd., was founded in 1997 as a digital destination for entertainment, education and reference. The movie-related sites, which include STARWARS.COM, its online store (Shop.StarWars.com), IndianaJones.com and the upcoming "Star Wars" Kids site, are designed to entertain, educate and inform millions of fans around the world. Using video presentations, interactive features and frequent news updates, these content-rich destinations keep fans abreast of all official developments and events concerning some of the world's most celebrated films.
Lucas OnLine is also composed of other Lucas company sites including the corporate site at Lucasfilm.com, LucasArts.com, LucasLearning.com and THX.com.
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