Business/Technology Editors
SAN FRANCISCO--(BUSINESS WIRE)--May 8, 2000
BlueStreak.com's On-The-Fly Enables Digitas to build 26 Rich
Media Banner Ads in 15 Days
Bluestreak.com today announced that Digitas Inc. (NASDAQ: DTAS), a leading Internet professional services firm, has set a rich media milestone by creating a series of interactive ads for AT&T using BlueStreak.com's rich media-enabled banner solutions. A rich media project of this magnitude is an industry first, proving that rich media has matured into an effective business solution that is rapidly being implemented by leading agencies and merchants.
In just 15 days, Digitas' creative team used BlueStreak.com's On-the-Fly solution to develop 26 different rich media EBanner ads for AT&T long distance services. Some of the AT&T banners took less than six hours to program--a considerably shorter amount of time than rich media solutions offered by other companies. Digitas was also able to take advantage of On-the-Fly's limitless creative possibilities, as each of the 26 banners has a distinct rich media look and feel designed to increase customer interaction. Digitas also has the ability to constantly monitor customer interaction with the ads and update the ads' content in real time based on results. The success of this project addresses any remaining industry concerns with rich media's alleged complexity and over-the-top cost, as BlueStreak.com's On-the-Fly solution continues to transform the way marketing is done on the Web.
"BlueStreak.com's On-The-Fly rich media solution is the most exciting thing I've seen in quite a while," said Steve Lynch, Creative Director Worldwide for Digitas. "Digitas' creative teams aim to be the `best' at implementing On-The-Fly, and we are eager to push the envelope and further explore the creative possibilities of BlueStreak's rich media solutions for our clients."
AT&T and Digitas selected BlueStreak.com's rich media solution for three major reasons: it provides several options for information offered in the expanding banner space (including in-banner transactions that do not force the user to leave the site he/she is visiting); it enables creatives to easily monitor and update banners in real time; and it allows rich media to be used on networks and sites where it couldn't be used before due to compatibility issues.
"The speed and ease with which Digitas created banner ads for this campaign, combined with the effectiveness of the ads' rich media capabilities, will no doubt be an excellent means of attracting new customers in our highly competitive industry," said Eric Frenchman, Online Marketing & Strategy, VP for AT&T. "We are quite pleased with the results of our previous BlueStreak-enabled campaigns, and we knew that partnering their solutions with Digitas' creative team would be the key to achieving our goals for this special project."
Each of the 26 EBanners features different rich media components and expands within seconds to deliver information about either AT&T's five-cent or seven-cent calling plan. Interested customers that click on the banner can then sign up for services on the AT&T site. Examples of BlueStreak.com's rich media solutions can be viewed at http://www.bluestreak.com/showgallery.asp.
About Digitas
Digitas Inc. (www.digitas.com) is a leading Internet professional services firm that helps companies transform their businesses to meet the challenges and opportunities of the Internet economy. Digitas combines best of breed capabilities in integrated strategy, technology, creative and marketing solutions to help Fortune 100 and other blue chip companies leverage their existing assets and the Internet to build customer value and gain competitive advantage. The company serves as strategic partner to several industry leading clients, including American Express Company, AT&T, General Motors Corporation, Neiman Marcus Group and L.L. Bean, Inc., all of whom deliver optimal customer value through Digitas solutions. Headquartered in Boston, MA, Digitas employs more than 1450 people and has offices in New York, San Francisco, Salt Lake City and London.
About BlueStreak.com
BlueStreak.com offers high-impact rich media and interactive marketing solutions. By leveraging the power of rich media and on-the-spot transactions, BlueStreak.com customers are building brands, driving traffic, acquiring customers, and selling products across the Internet. Key innovations introduced by BlueStreak.com solve problems relating to intrusiveness, site acceptance and speed. The company's On-The-Fly System enables customers to create, modify, and optimize their online and email marketing faster and more cost effectively than competing offerings--minus the involvement of a technical team. Based in Newport, RI, the privately held company was founded in March 1999, and has offices in New York, San Francisco, Chicago and Boston. In January 2000, BlueStreak.com received $7 million in Venture Capital financing from Zero Stage and Lazard Technology Partners and added industry icon Nicholas Negroponte to its Board of Advisors.
You can find examples of BlueStreak.com solutions at work, as well as more information on the company, at http://www.bluestreak.com.
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