Business Editors
NEW YORK--(BUSINESS WIRE)--Dec. 10, 2003
Available at http://wdfm.com
The first edition of "Larry Chase's Essential Search Engine Marketing Resource Guide," was released today. The resource directory contains 34 reviews of the best and brightest Search Engine Marketing sites.
Publisher Larry Chase decided not to charge for the guide. It's available at no charge to all those who subscribe to his Web Digest For Marketers email newsletter, which is also free. People who subscribe to the newsletter at http://wdfm.com simply download the digital reference guide, right to their computer desktops.
Chase asked the leading Search Engine Marketing experts to give him their favorite sites, tools, and resources, and then to review those sites for him. When asked what made him publish such a reference tool, Chase responded, "I needed it for myself and couldn't find anything like it out there, so I did it myself." "Anyone who has a website will find this guide invaluable," he concluded.
Categories in this guide include:
-- Advanced Search Engine Marketing Tools and Techniques
-- Search Engine Marketing (SEM) Tutorials
-- Google Essentials
-- Link Popularity
Since April 1995 Larry Chase has been publishing Web Digest For Marketers (WDFM). 48,000 subscribers read the pithy reviews on a weekly basis. WDFM has been quoted in The Wall Street Journal, Ad Age, The New York Times, DM News, Investors Business Daily, and on CBS, NPR, ABC, and scores of other media outlets.
In addition to Search Engine Marketing, other topics covered in WDFM include:
Direct Marketing
CRM Email Marketing
Online Media Buying
Sales Lead Generation
Boosting Site Traffic
"It would take someone days, weeks, or months, to find the best and brightest sites featured in this Search Engine Marketing Resource Guide," Chase observed. When asked why he didn't charge money for the reference tool, he simply said, "I thought of that, but I'd rather let it propagate over the Net and have more subscribers to my newsletter."
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