Business Editors/High-Tech Writers
SAN MATEO, Calif.--(BUSINESS WIRE)--Dec. 9, 2003
Digital Impact (Nasdaq:DIGI), the premier provider of online direct marketing solutions for enterprises, today announced it will host a webinar titled, "CAN-SPAM Act of 2003: What Every Marketer Needs To Know About The USA's First National Spam Law." Kenneth Hirschman, vice president and general counsel for Digital Impact, will present the webinar on Thursday, December 11, 2003, from 9:00 a.m. to 10:00 a.m. Pacific Time.
"The CAN-SPAM Act of 2003 makes sweeping changes to the current legislative landscape, pre-empting all 37 state laws regulating commercial email, including California's much-criticized SB 186," said Hirschman. "All marketers need to be fully aware of this new law's implications before doing business in 2004."
This law prompts questions from many legitimate marketers:
-- Does this law affect me if I don't send spam?
-- Can I still conduct list rental campaigns?
-- Will I have to put special labels in my emails?
This informative webinar will answer all of the questions posed above, as well as provide an overview of CAN-SPAM, compliance tips for marketers, the role of the Federal Trade Commission under CAN-SPAM, and the legislative outlook for 2004 and beyond.
To register for the webinar or receive more information, please visit: http://placeware.viewcentral.com/reg/digimpact/1211039am04
About Digital Impact
Digital Impact is the premier provider of online direct marketing solutions for enterprises, including market leaders such as Citibank, Dell, MasterCard and Hewlett-Packard. Digital Impact's solutions enable corporations to create and deliver highly successful email marketing programs that drive revenue, influence behavior and deepen customer relationships. Digital Impact provides deep customer insight and powerful execution through a combination of hosted web applications, messaging technology infrastructure and professional services. Digital Impact is a member of the TRUSTe Privacy Program and works only with companies that are advocates of strict consumer privacy guidelines. Digital Impact was founded in 1997 and has offices in Silicon Valley, Los Angeles, New York and London. The company is publicly traded on the Nasdaq Stock Market under the ticker symbol DIGI.
Note to Editors: Digital Impact is a registered trademark of Digital Impact, Inc. All other brands or trademarks are the property of their respective owners.
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