Business Editors & Internet Writers
NOTE TO MEDIA: Photo is available in a Smart News Release(TM)
on Business Wire's Home Page at
www.businesswire.com
SARATOGA, Calif.--(BUSINESS WIRE)--May 15, 2000
GotMarketing.com is the first B2B ASP to enter the billion-dollar
market for cost-effective, "do-it-yourself" online
marketing, advertising and public relations services
GotMarketing.com, a B2B e-commerce pioneer providing Virtual Marketing Solutions, announced today that the company has opened a new Web market. Founded by Teri Dahlbeck and Lynda Partner, who have more than 30 years of combined experience in high-tech start-ups, GotMarketing.com is first to create and implement a new Web application category for "Virtual Marketing Departments."
At www.gotmarketing.com, the company will roll out a series of more than 20 services intended to automate most of the functions of a corporate marketing department, including market research, vendor management, email campaigns and more. As an application service provider (ASP), GotMarketing.com will host the entire solution for a customer. (NOTE TO EDITORS: see separate "GotMarketing.com Rolls Out First B2B Virtual Marketing Services" release.)
"The primary vision of GotMarketing.com is to revolutionize the way growing businesses perform marketing," said Teri Dahlbeck, GotMarketing.com's Co-Founder, President and Chairman. "GotMarketing.com's goal is to be the first choice for quality, cost-effective, Web-based marketing services for start-ups and mid-sized organizations. We are first to market with an automated software solution for Web-based marketing services. GotMarketing.com is the perfect answer for marketing consultants or fast-growing organizations with time and cost constraints."
"The Internet is digitizing the world, from investing to music to B2B processes. We applied that idea to marketing, found outstanding engineering talent, and automated tactical marketing services. We make marketing departments more productive," said Lynda Partner, GotMarketing.com's Co-Founder and Chief Executive Officer. "All organizations need a method to streamline marketing costs. The Web and new automation software technologies let us make online marketing simple and cost-effective, transforming it into a powerful medium for launching new organizations and products. And with our Web-based ASP business model, we can deliver new services quickly without burdening a company's IT infrastructure."
"GotMarketing.com has a very smart idea and implementation. They have identified a real problem, the spiraling costs of marketing, and have developed a solution, ASP-delivered online marketing services, to establish a new Web category, the Virtual Marketing Department," said Don Peppers, President & Founder, Peppers and Rogers Group. "GotMarketing.com has brought integrated online, automated marketing capabilities, previously only the province of large enterprise systems, to the masses, saving them time and money. Their Web site has the stickiness needed to become a one-stop shopping solution for the tactical marketing needs of small to mid-sized companies."
An Emerging Fast-Growth Market
The Web marketing market is a large and growing one. Direct Marketing on the Web is expected to grow from less than $300K in 1997 to over $5B by the year 2003, and the online advertising market to grow from almost $2B in 1998 to approximately $8B in 2002, according to eStats, Jupiter and Forrester Research. In their January 2000 Email Marketing Report, Forrester Research states that email marketing outsourcing alone will be a $5B market by 2004.
The content, goods and services that GotMarketing.com offers benefit organizations of any size. However, GotMarketing.com intends to focus initially on the start-up and fast growing high-technology market, of which 94 percent are fast-growing small/medium businesses, and who are the most online connected of all small businesses. These customers will access GotMarketing.com directly or via a channel partner's Web site. The company already has agreements with more than 20 technology, channel and content partners. GotMarketing.com is also a ready-made channel for enterprise marketing automation vendors who want to extend their reach into the mid-sized company market and for online vendors of complimentary Web-based products and services. Marketing service vendors are invited to join the GotMarketing.com Connections online directory.
Building on the ASP model, GotMarketing.com uniquely provides a combination of hosted online services, plus educational content and online directories. The pricing model incorporates a single contract structure billable monthly, and/or on a pay-per-use basis, depending on the service. Customers use a unique digital dashboard interface to integrate online services on their desktop, which they could not do if they were to source individual services elsewhere.
An impressive array of industry all-stars agrees with co-founders Dahlbeck and Partner's vision of this new Web opportunity. The GotMarketing.com Advisory Board counts among its members: Esther Dyson (industry luminary and author of Release 1.0), Ellen Hancock (CEO Exodus Communications), Bob Ferchat (Chairman GST Telecom and former President of Nortel), Michael Potter (founder and former CEO of Cognos Inc), Barry Waitte (former VP Business Development AOL), Rebecca Patton (CEO TheWeddingChannel.com and former Sr. VP E*Trade), Don Peppers (author and president, Peppers and Rogers Group), Paul Weifels (The Chasm Group), Jennifer Aaker (Stanford MBA marketing professor), and Sheryl Crow (musician and businesswoman).
About GotMarketing.com
Incorporated in April 1999, GotMarketing.com is a B2B Internet company that offers ASP-delivered, Web-based automated marketing services for fast growth organizations, combining Internet-based service applications with content and education to create a customized browser-based Virtual Marketing Department for their customers. GotMarketing.com uses the Internet to revolutionize the way growing organizations perform marketing -- with automated marketing services, online education, and vendor connections. The company is headquartered in Saratoga, Calif., with offices in Ottawa, Canada.
GotMarketing.com, InfoWatch, Campaigner, GotUniversity, Marketing Dashboard, Your Virtual Marketing Department and GotCompany.com are trademarks of GotCompany.com Inc. All other trademarks are the property of their respective owners.
Note: A Photo is available at URL: http://www.businesswire.com/cgi-bin/photo.cgi?pw.051500/bb4
COPYRIGHT 2000 Business Wire
COPYRIGHT 2000 Gale Group
