Business Editors/High-Tech Writers
NEWPORT, R.I.--(BUSINESS WIRE)--Dec. 9, 2002
Bluestreak, a leading provider of online marketing technology and services, announced today that it will donate its Ion AdServer platform to Easter Seals in order to help the national leader in disability services promote its first online holiday giving campaign. Under the partnership, Ion AdServer will be used to distribute advertisements to popular portal, e-zine and fund-raising sites with banner ads that link directly to Easter Seals' holiday gift page on their site (www.easter-seals.org/holiday).
The interested donors can purchase one of five gifts: the Gift of Inspiration, Laughter, Adventure, Opportunity or Independence. By purchasing these gifts in the name of a loved one, the donor can send a personalized e-mail postcard to the gift recipient or use a printable version they can mail on their own.
"Bluestreak's technology not only helped us to launch this new method of alternative giving, but it will also allow us to track and analyze this program in innovative ways we've never been able to accomplish with past technology," said Shirley Sexton, Director of Internet Marketing at Easter Seals.
The Ion Server is the only real time platform for the management, delivery, and optimization of online advertising. Built to deliver rich media as easily as other ad formats, the Ion system is robust and infinitely scalable.
"We are happy to make this donation to Easter Seals," said Annette Tonti, Chief Marketing Officer at Bluestreak, "Their mission of helping individuals with disabilities and special needs, and their families, live better lives is critical and we are proud to help by offering our technology."
About Bluestreak
Bluestreak is an eMarketing technology and services provider with a track record for dramatically increasing the performance and ROI of online initiatives for marketers and agencies around the world. Bluestreak leads the market as the one-stop-shop for online marketing, offering a comprehensive email marketing platform and powerful third party ad server, along with strategic programs from customer acquisition through retention. As well as being the leader in online referral programs, Bluestreak is the only company that links web media directly to email marketing databases.
Known as a pioneer in the deployment of rich media based interactive advertising and online direct response solutions, several advances common in online advertising and marketing today --such as video ads and direct response units -- can be attributed to Bluestreak's early innovations. Headquartered in Newport, RI with offices in Europe, more information on Bluestreak can be found at www.bluestreak.com.
About Easter Seals
For more than 80 years, Eater Seals has been providing services that help children and adults with disabilities gain greater independence. Our primary services -- medical rehabilitation, job training and employment, child care, adult day services, and camping and recreation -- benefit more than one million individuals and their families each year through one of 450 centers nationwide. To learn more, visit www.easter-seals.org.
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