Business Editors
BOSTON--(BUSINESS WIRE)--Aug. 7, 2003
The Boston office of Euro RSCG's digital marketing division, Euro RSCG Circle, today announced success at both the Annual Cannes Lions International Advertising Award competition and the 2003 International Andy Awards competition.
Circle was awarded two Cyber Lions awards in the competition: a Silver Cyber Lion in the "Consumer Products & Services" category for the IKEA furniture Web site www.unboring.com. Additionally, Circle received a Bronze Cyber Lion in the "Automotive" category for the BMW Web site www.miniusa.com. Circle was also honored with a 2003 Andy Award in the "Interactive" category for its work on the BMW Mini Web site www.miniusa.com.
The Cannes Lions International Advertising Awards competition took place at the 2003 Cannes International Advertising Festival, which was held in June. The festival attracted close to 8,000 key players from the marketing and advertising industry. During the festival week, the competitions showcased 5,000 commercials, 3,500 outdoor ads, 6,000 print ads, 1,300 Web sites and online ads, 800 media solutions, and 1,200 direct marketing entries. The jury, nominated by members of the Cannes worldwide festival network, were highly respected and experienced top creative executives with a strong history of creating outstanding work.
The International Andy Awards honor creativity in advertising throughout the world. The competition recognizes the contributions of individuals and companies who create the work and encourage raising the standards of craftsmanship in the industry. The group of judges comprises internationally renowned creative directors. Awards are given to both single and campaign executions, distinguished by product, service or technique category.
Euro RSCG Circle
Founded in Boston in 1997, Euro RSCG Circle-Boston specializes in creating online channels that prove their clients' brands, deliver more loyal customers and bottom line success. Services provided include channel performance and CRM consulting, design for the Web, CD-ROM and DVD, animation and video production for broadcast and the Web, online advertising, partnerships and promotions, media strategy and planning, email marketing, and data integration, measurement and analysis. Clients of the 90-person Boston office include Verizon, Campbell Soup Company, MINI (owned by BMW) and IKEA. The company also produces project work for clients such as the Cartoon Network and Nestle's Nesquik.
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