Business, Technology, Advertising & Media Editors
NEW YORK--(BUSINESS WIRE)--Nov. 7, 2001
-- One of the Largest Internet Networks in Asia to Leverage
DoubleClick's DART For Advertisers,
DART for Publishers And DARTmail Solutions --
DoubleClick Inc. (NASDAQ: DCLK), the leading digital marketing solutions
company, and Lycos Asia, one of the region's largest Internet networks with 11 sites over Greater China, South East Asia and India, today announced the companies have entered into a strategic technology alliance.
Under the terms of the agreement, DoubleClick will be the preferred technology provider for Lycos Asia, enhancing the Interactive Media company's digital marketing offerings to marketers throughout Asia.
Through this agreement, Lycos Asia will use DoubleClick's DART for Publishers ad serving solution, its DART for Advertising solution to deliver all of its online campaigns and its DARTmail product for email marketing needs. The advertisement targeting, campaign tracking and reporting capabilities are significant to marketers across the region and will reinforce online marketing as an effective and compelling marketing communications medium.
"This partnership marks the beginning of a broad ongoing relationship that leverages the strengths of two leading brands," said Scott Knoll, Managing Director, APAC, DoubleClick TechSolutions. "DoubleClick's innovative technology offers the scalability and reliability that will allow Lycos Asia to deliver marketers objectives in the fastest growing Internet market."
"By incorporating DoubleClick's DART technologies to our network in Asia, not only can our clients and other businesses in and out of Asia, enjoy the extensive reach that Lycos Asia have in the region, they can also tap onto the most comprehensive range of solutions to meet their digital marketing needs," said Mark Hobson, Lycos Asia's Vice President of Lycos Digital Marketing Group responsible for sales and business development in the region. "It allows marketers to deliver their messages in a targeted manner on the right devices to the growing millions of Internet users in Asia."
DART for Publishers, DART for Advertisers and DARTmail are part of DoubleClick's TechSolutions division, which provides comprehensive web based interactive marketing tools and service for almost 2,000 marketers worldwide.
About DoubleClick Inc.
DoubleClick is building the infrastructure that makes marketing work in the digital world. Combining media, data, research and technological expertise, DoubleClick allows marketers to deliver the right message, to the right person, at the right time, while helping Web publishers maximize their revenue and build their business online. DoubleClick Inc. has its global headquarters in New York City and maintains 35 offices around the world.
About Lycos Asia
Lycos Asia is a 50:50 joint venture formed in September 1999 between Terra Lycos (http://corp.terralycos.com), a global Internet and communications giant and SingTel (http://www.singtel.com), Asia's leading communications company. As an interactive media company, Lycos Asia seeks to serve all the basic needs of Internet surfers in the Asian region, acting as their home base and primary Internet resource.
The Lycos Asia network of sites comprises of localised versions of Lycos.com, Tripod, Wired News and other local Internet properties and services. Lycos Asia provides leading Web search and navigation, homepage building and Web community services and communication and personalization tools including "cOntact", a powerful suite of closely integrated Web-based communication tools available in multi-languages. Lycos Asia has the largest Internet network in Asia with an extensive reach of 11 sites over Southeast Asia, Greater China and India. Each portal site reflects local content in the principal language of the respective countries.
COPYRIGHT 2001 Business Wire
COPYRIGHT 2001 Gale Group
