Business Editors/Interactive & Multimedia Writers
NEW YORK--(BUSINESS WIRE)--July 27, 2000
Rich Database Increases By Nearly Four Million Profiles Since January;
Provides Promotions.com and Marketers With Measurable Value
Promotions.com (Nasdaq: PRMO), the Internet promotion experts, today announced its iDIALOG Database(TM) of demographic profiles surpassed the six million mark. The Company has added nearly four million profiles since January 2000.
"Our proprietary database has become a huge asset," said Steven H. Krein, Founding Partner of Promotions.com. "We have been successful at monetizing the demographic profiles in our privacy-protected database while adding profiles at a very low cost through increased optimization of our online acquisition channels. The more profiles we add to the database, the more revenue we generate through numerous channels including Webstakes.com, our weekly and daily newsletters, and our email marketing efforts from Promotions.com DIRECT.
"As our database continues to grow at an impressive rate, we are able to provide even more value to top marketers including AltaVista, Hewlett-Packard and Microsoft. It provides marketers with a comprehensive promotion solution that allows them to target a large and responsive group of Internet consumers, while protecting user privacy and choice."
The iDIALOG Database(TM) and iDIALOG(TM) technology provide marketers with sales leads from consumers who enter to win our promotions and opt-in to receive special offers for specific products and services. Used with all three divisions; Webstakes.com, Promotions.com CUSTOM SOLUTIONS and Promotions.com DIRECT, The iDIALOG(TM) platform gives companies the ability to achieve their marketing objectives through targeted email campaigns, lead generation and opt-in list development. Extensive reporting capabilities and in-depth data analysis from Promotions.com optimize marketing campaigns and maximize promotional spending for its clients.
About Promotions.com
Promotions.com, Inc. (NASDAQ: PRMO) has been providing Internet promotion expertise to marketers and agencies since 1996. The Company offers a comprehensive range of promotion products and services including the award-winning Webstakes.com to enable companies to achieve their customer acquisition and retention objectives. Its unique combination of direct marketing experience, proprietary iDIALOG(TM) technology, and proven promotion techniques helps clients stimulate sales, gain trial, increase awareness and build long-term relationships with their customers. Promotions.com is structured into three distinct business units, each capable of helping a client to achieve its business objectives: PROMOTIONS.COM CUSTOM SOLUTIONS: Strategic Concepting, Creative Execution and Promotion Management; PROMOTIONS.COM DIRECT: PromoMail(TM) Targeted Promotion Email; and WEBSTAKES.COM: Promotion Portal, and Media Property for Advertising and Direct Marketing Sponsorships. Promotions.com has more than 180 employees with headquarters in New York and offices in Chicago, Los Angeles, San Francisco, and Tokyo. Clients include NBC (NYSE: GE), Compaq Computer Corporation (NYSE: CPQ), The Sharper Image, Kraft Foods, the Wm. Wrigley Jr. Company, Warner Bros., and Road Runner.
This press release may be deemed to contain forward-looking information. Any forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements, including statements as to industry trends, future economic performance, anticipated profitability, anticipated revenues and expenses, and products or service line growth, may be significantly and materially impacted by certain risks and uncertainties, including, but not limited to, failure to meet operating objectives or to execute the operating plan, competition, and other economic factors. Additional risks and uncertainties are described in the Company's public filings with the Securities and Exchange Commission.
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