TUCSON, Ariz., April 13 /PRNewswire/ -- The people at Arial Software, developers of permission email automation software and strong anti-spam advocates, announced today they will be offering outsourced email delivery services immediately following Microsoft's implementation of the Penny Black anti-spam solution, also called the "puzzle solution."
Penny Black is a Microsoft project aimed at stopping spam by requiring mailers to pay for outbound emails with CPU cycles. Under the puzzle solution, each outbound email will be "stamped" with the unique solution to an encryption puzzle requiring 10 seconds of CPU-intensive calculations. This small cost won't inhibit everyday Internet users, but it will stop spammers cold since spammers can't afford to wait 10 seconds to send each email.
The solution will subsequently impact legitimate email marketing activities, however. Organizations sending email will be slowed to 360 emails per hour when using their own in-house mail servers (SMTP servers). A newsletter going out to 100,000 recipients would take 11 days to send.
To boost sending speed, organizations can either build their own in-house mail server farms, where multiple machines crank out puzzle-solution compliant emails in parallel, or they can outsource the puzzle calculations to firms like Arial Software. The software company is currently building a server farm of 100 mail servers offering puzzle solution compliant throughput of 36,000 emails per hour. Customers will be able to send their email to Arial Software's puzzle solution farm for high-speed processing. Fees have yet to be determined.
For more information about Arial Software's outsourced puzzle solution services, visit http://www.arialsoftware.com/puzzle.htm
Arial Software isn't worried about spam, says President & CEO Mike Adams. "Spammers simply cannot afford this service. The puzzle solution hits spammers over the head with the laws of economics," Adams said. As a result, only legitimate email marketers would even consider using outsourced puzzle calculation farms, Adams explains.
With the failure of CAN-SPAM and the still-growing threat of spam, the Internet community is looking for a technical solution that puts an end to spam. "The puzzle solution is the most viable solution I've seen yet," says Adams. "If it can be made secure so that the puzzle solution stamps cannot be counterfeited, it will absolutely put an end to spam virtually overnight."
About Mike Adams and Arial Software
Adams is an outspoken opponent of spam and pioneered the "Spam. Don't Buy It." public education effort (http://www.spamdontbuyit.org/). He also covers spam news (http://www.spamanatomy.com/) and rails against screen spammers (http://www.screenspam.org/). Adams founded Arial Software (http://www.arialsoftware.com/) and has developed and marketed permission email software for more than ten years.
CONTACT: media relations, Steve Delgado of Arial Software, +1-520-615-1954, ext. 15, media@arialsoftware.com
Web site: http://www.screenspam.org/
Web site: http://www.spamanatomy.com/
Web site: http://www.spamdontbuyit.org/
Web site: http://www.arialsoftware.com/puzzle.htm
Web site: http://www.arialsoftware.com/
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