Business Editors/High-Tech Writers
SAN FRANCISCO--(BUSINESS WIRE)--Dec. 8, 2003
Marketing Savvy Company Integrates Multiple Customer-Facing
Systems Using salesforce.com Winter '04 and sforce 2.0
Salesforce.com, the world leader in delivering on-demand applications, today announced it passed the 120,000-subscriber milestone as the technology division of DoubleClick Inc. (Nasdaq:DCLK), the leading provider of marketing tools for advertisers, Web publishers and direct marketers, selected it for on-demand customer relationship management (CRM), becoming its 8,400th customer. DoubleClick deployed salesforce.com Winter '04 on-demand CRM to more than 250 North American users, integrating with multiple internal systems via the sforce 2.0 on-demand application server.
"As DoubleClick's number one priority is customer service, it was imperative that we chose an open, flexible system that would allow us to combine customer service and support, marketing, and sales data to deliver a unified picture of how we are doing as a company," said Joe LaManna, vice president of North American sales at DoubleClick. "Salesforce.com Winter '04 provides us with the scalability, remote capability and flexibility that we need."
Looking for a CRM system that could keep pace with the company's expanding sales force and product catalogue, DoubleClick elected to implement salesforce.com Winter '04 for integrated automation of sales and marketing operations. Key decision drivers included the application flexibility, scalability, and ease of use inherent in the software-as-service model. Rapid low-cost integration, database replication and mirroring, and remote access capabilities were also critical to DoubleClick's decision to go with salesforce.com to manage customer relationships.
"DoubleClick did its homework and emerged with a very thorough and well-articulated rationale for choosing the on-demand model for CRM," said Marc Benioff, chairman and CEO of salesforce.com. "With more than 120,000 subscribers at 8,400 customers, we are the clear leader in on-demand CRM. No other company comes close to offering the low-cost, low-risk integration and customization benefits that make salesforce.com customers so successful worldwide."
With 8,400 customers and 120,000 subscribers in 110 countries, salesforce.com is the world's most successful on-demand application utility and the first profitable software-as-service provider. Salesforce.com allows for the scalable, secure management of sales force automation, customer service and support, marketing automation, and documents, files and contracts. Salesforce.com also recently announced sforce 2.0, the next generation of the salesforce.com on-demand application server. Open, secure and reliable, the sforce 2.0 on-demand application server is the world's first platform for customizing, integrating and extending salesforce.com to meet specific business needs.
About salesforce.com
Salesforce.com is the world's leader in delivering on-demand applications. It offers the award-winning salesforce.com family of on-demand solutions for integrated sales force automation, customer service and support, marketing automation, document, file and contract management, and analytics to help companies meet the complex challenges of global customer communication. It has also introduced sforce 2.0, the salesforce.com on-demand application server that will change how applications are built as significantly as salesforce.com changed how applications are delivered. Sforce 2.0 allows developers to rapidly create, build and deploy new on-demand applications that are hosted by salesforce.com. Salesforce.com has received considerable recognition in the industry, including Editors' Choice and two Five-Star ratings from PC Magazine, two Deploy Awards from InfoWorld, Investor's Choice Award from Enterprise Outlook, Editors' Choice from TMCLabs, Top 10 CRM Implementation from Aberdeen Group, InfoWorld's 2001 CRM Technology of the Year, Forbes Magazine's "Best of the Web" and a Webby Business Award. The company has 8,400 customers and 120,000 subscribers in 110 countries running its services in 11 languages. Founded in 1999, salesforce.com is headquartered in San Francisco, with offices in Europe and Asia. For more information please visit www.salesforce.com or call 1-800 NO-SOFTWARE.
About DoubleClick Inc.
DoubleClick is the leading provider of tools for advertisers, direct marketers and web publishers to plan, execute and analyze their marketing programs. DoubleClick's online advertising, email marketing and database marketing solutions help clients yield the highest return on their marketing dollar. In addition, the company's marketing analytics tools help clients measure performance within and across channels. DoubleClick Inc. has global headquarters in New York City and maintains 22 offices around the world.
Salesforce.com is a registered trademark of salesforce.com, Inc., San Francisco, Calif. Other names used may be trademarks of their respective owners.
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