Inceptor(R), Inc., the pioneer in conversion marketing, and Charity
Technology Trust (CTT), a philanthropic venture that offers
technology services to other charities, today announced that
Inceptor's Excedia(TM) conversion marketing software is adding
tremendous value to the charities now utilizing CTT Raffles for
fundraising over the Internet in the United Kingdom. Launched in
October 2001, CTT Raffles allow charities to produce and distribute
raffle tickets online. Inceptor's Excedia is used by CTT Raffles to
test the online marketing mix, track results and provide reports to
fifteen charities including Oxfam International, The Whale and
Dolphin Conservation Society, The National Trust.
By utilizing CTT's online Raffles rather than traditional paper-based
raffles, charities are able to reduce costs by nearly 60% as well as
reduce campaign durations. And because Inceptor's Excedia provides
detailed tracking and reporting on all campaigns and donations,
charities are able to clearly understand the value and return of each
campaign, and better target and personalize future fundraising
efforts. This ability is expected to increase both overall donations
per campaign and increase the lifetime value (LTV) of each donor to
the charities.
Inceptor's Excedia has helped prove the viability of email marketing
for charities, generating results that have surprised skeptics. CTT
Raffles can send between 20K and 100K emails per campaign, all of
which are tracked through Excedia. Recipients can choose the level of
donation they'd like to make, corresponding to the number of tickets
they'd like to buy. Conversion rates vary based on list source, with
charities' in-house lists generating between 60%-80% conversion, at
an average of 10-15 pounds ($15-20 US) per donation. Excedia enables
CTT Raffles to easily determine the most effective donation range to
generate the highest conversion rate on a per charity, per campaign
basis. With the help of Excedia, CTT Raffles' raffle engine is
expected to enable UK charities to accrue more than 20 million pounds
($30 million US) in additional funds to be distributed to good
causes.
"Inceptor's Excedia provides detailed campaign results in a simple,
graphical format that's really useful to the charities we support,"
said Bernie Thurston, CTT's CTO, "and yet the data itself is so rich
that it is potentially more valuable to a charity than individual
donations, because it enables the building of long-term relationships
with donors."
"Excedia is an ideal solution because it requires little technical
expertise to set up and manage a variety of online campaigns," said
Deb Pappas, SVP of Marketing and Customer Relationship Management at
Inceptor. "We're thrilled to see Excedia supporting such good
causes."
About Charity Technology Trust
Charity Technology Trust (a UK registered charity number 1073954) was
formed to invest in technology to improve the fundraising efficiency
of and to deliver new revenues and donors to the charity sector in
the UK. We are supported by well-respected patrons from the charity
sector as well as by a Board of Trustees, composed mainly from the
technology sector.
We launched our first technology tool, a raffle engine, operated by CTT
Raffles Ltd in October 2001. CTT Raffles offers an on-line raffle
technology because we recognized that the high costs incurred from
direct marketing, ticket printing and processing can make paper-based
raffles disproportionately expensive and inefficient. Online raffles
remove these associated costs; they reduce paper wastage and provide
a charity with valuable data on raffle players to develop donor
relationships. CTT is based in London, UK. For more information,
please visit us at www.ctt.org.
About Excedia
Inceptor's Excedia(TM) maximizes the effectiveness of online marketing
by efficiently converting browsers to buyers. Excedia's unique
approach to Search Engine Optimization exposes large amounts of
valuable database-driven content and quickly directs qualified
prospects to the information they seek. In addition, its control
features enable marketers to direct visitors to designated pages,
test entry points and offers, profile group behavior, and minimize
click-streams, all in real time. Instant measurement and analysis of
all site activity is contained in an easy-to-use interface, enabling
marketers to quantify campaign results and immediately implement
changes that will improve customer conversion and retention. Excedia
leverages in-depth data on visitor behavior to feed CRM systems,
which allows Web marketers to micro-target site visitors with highly
relevant email offers and information.
About Inceptor
Inceptor(TM), Inc. is the premier provider of Conversion Marketing
software and services that deliver complete command and control of
online marketing initiatives into the hands of professional
marketers. Inceptor's Excedia(TM) is the only solution available that
delivers a comprehensive program for online visibility, control,
analysis and communication, the four key elements of success for
online marketing. Using Excedia, marketers can intelligently control
their online efforts in real time, thereby improving customer
conversion and increasing measurable results. Inceptor's
eLuminator(TM) optimizes valuable deep or dynamic Web database or
publishing content that is otherwise inaccessible at the search
engine level by directing high quality visitors to the information
they seek. Excedia can be deployed as a license or a managed-service
offering with secure hosting and application monitoring; eLuminator
is provided as a managed-service offering. A wide range of
professional service offerings is also available. Inceptor has been
delivering results-driven B2B and B2C marketing solutions since 1999.
Clients include Blue Cross Blue Shield, British Airways and L.L.
Bean. The company is headquartered in Maynard, MA with offices in
Atlanta, Dallas, London, New York and San Diego. Excedia software and
services are available through Inceptor's direct sales organization,
as well as through select Inceptor Partners. For more information,
please visit us at www.i.inceptor.com/web/prctt052802.
Inceptor is a registered trademark and Excedia is a trademark of
Inceptor, Inc. All other trademarks are the property of their
respective owners.
