CEO: Yahoo Feeds on Competitive Threats
eWEEK - May 13, 2004
SAN FRANCISCO—After watching online search engine leader Google Inc. dominate business headlines for weeks, Yahoo Inc. used a series of executive presentations Thursday to remind analysts that the company is an Internet powerhouse determined to... (Read More)
Tribune, Google team to micro-target online advertising - Media & Technology
Los Angeles Business Journal - April 5, 2004, by Pat Maio
Taking the first step to gain a share in the rebounding online advertising market, Los Angeles Times parent Tribune Co. has rolled out a cooperative deal with Google Inc. to sell targeted messages keyed to specific stories on the paper's Web site.... (Read More)
Accipiter's VIBE Gives PostNewsweek Tech Media a Competitive Advantage Through Behavioral Targeting
Business Wire - March 30, 2004
Business Editors/High-Tech Writers
RALEIGH, N.C.--(BUSINESS WIRE)--March 30, 2004
Built on Years of Behavioral Targeting Experience,
VIBE Creates New Advertising Inventory and
Revenue Possibilities for Online Publishers
Accipiter Solutio... (Read More)
Diet Coke Offers Chance to Take a Break With New Romantic Comedy '13 Going On 30' Starring Jennifer Garner
PR Newswire - March 25, 2004
LAS VEGAS, ShoWest, March 25 /PRNewswire/ -- The world's most popular diet soft drink, Diet Coke, is teaming up with Revolution Studios on what promises to be one of the year's most popular romantic comedies, "13 Going on 30," starring Jennifer G... (Read More)
24/7 Real Media's Insight XE Technology Selected as Primary Web Analytics Solution by Forbes.com
Business Wire - March 24, 2004
Business Editors/High-Tech Writers
NEW YORK--(BUSINESS WIRE)--March 24, 2004
24/7 Real Media, Inc. (Nasdaq: TFSM), a pioneer in interactive marketing and technology, today announced that Forbes.com, home page for the world's business leaders, ... (Read More)
Don Linsenmann, Vice President, DuPont, Joins TMX Advisory Board; Six Sigma Approach Reinventing Marketing Communications
PR Newswire - March 23, 2004
CONSHOHOCKEN, Pa., March 23 /PRNewswire/ -- TMX, a leading digital communications agency, announced today that Don Linsenmann has joined its Advisory Board. Linsenmann, vice president and corporate champion of Six Sigma, DuPont's business improv... (Read More)
BURST! Media's AdDesktop® Lands Two Advice Company Websites as Clients
PR Newswire - March 23, 2004
BURLINGTON, Mass., March 23 /PRNewswire/ -- BURST! Media, an Internet ad services and online ad sales rep company that delivers more than 2 billion advertising impressions for over 2,000 web publishers every month, today announced that DoItYourse... (Read More)
BannerSpace.com to Launch AreaPoint™ Geographic Targeting For Online Advertisers
PR Newswire - March 9, 2004
LAUREL, Md., March 9 /PRNewswire/ -- BannerSpace.com, Inc., an Internet advertising solutions provider and interactive media representation firm, will launch two new geo-targeting products on April 5th, 2004. AreaPoint(TM) and AreaDirect(TM) will... (Read More)
Yahoo! Releases New Dynamic Logic Research Showing Strong Brand Lift for Online Advertising Across Core Metrics
Business Wire - March 8, 2004
Business Editors/High-Tech Writers
SUNNYVALE, Calif.--(BUSINESS WIRE)--March 8, 2004
Dynamic Logic Research Demonstrates Online Advertising Provides a
24 Percent Lift in Message Association as Well as Significant
Increases to Other Brand M... (Read More)
YP.Net Initiates Quarterly Dividend; Announcement Caps 16 Straight Quarters Of Growth
Business Wire - March 2, 2004
Business Editors
MESA, Ariz.--(BUSINESS WIRE)--March 2, 2004
The board of directors of YP.Net, Inc. (OTCBB:YPNT), a leading provider of Internet Yellow Pages and related services, announced today that it has initiated a $.01 per share dividend... (Read More)
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