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Home | Articles | Article

Online Advertising Sales Reach Highest Level In Two Years - Brief Article - Industry Overview

Electronic Information Report - January 5, 2004

If you would like to discuss any of the issues raised in this article with hundreds of other webmasters from around the world, please feel free to visit the active discussion forums & post a message.

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The Interactive Advertising Bureau said in December that Internet advertising reached $1.745 billion in the third quarter of 2003, the highest ad tally reported since the third quarter of 2001. The total was a 20% increase over the third quarter of 2002 total of $1.451 billion, and a 5% increase over the second quarter of 2003.

The advertising industry has been buoyed by the return of such companies as Yahoo! Yahoo!'s advertising sales increased 48% in the third quarter of 2003 compared to the third quarter of 2002.

MarketWatch.com, meanwhile, reported a 29.7% increase in advertising sales while TheStreet.com reported a 15.3% increase in advertising sales.

The advertising sales study is conducted quarterly by PricewaterhouseCoopers and is estimated by surveying and aggregating quarterly data from the top 15 online ad sellers.

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