Business Editors
NORTH HOLLYWOOD, Calif.--(BUSINESS WIRE)--May 27, 2003
Disney Online Awarded Best Travel Integrated Advertising Campaign;
FamilyFun.com Honored with Best General Interest Newsletter Campaign
Disney Online, part of the Walt Disney Internet Group and creator of the number one kids' entertainment and family community online destination (www.disney.com), received two Internet Advertising Competition awards, honoring its campaign for Hawaii Visitors and Convention Bureau's alliance with Walt Disney Pictures' animated comedy Disney's "Lilo and Stitch," and its FamilyFun.com Weekender newsletter. The Internet Advertising Competition (IAC) awards are produced by the Web Marketing Association and honor excellence in online advertising.
Disney Online was awarded Best Travel Integrated Advertising Campaign for the "Ohana Island mini-site and sweepstakes." The mini-site was created in connection with an alliance between Disney Online, as well as other divisions of The Walt Disney Company, and the Hawaiian Visitors and Convention Bureau to garner awareness for Disney's "Lilo & Stitch" and to drive family vacation travel to Hawaii. Site features included Creativity Cove, encompassing exotic island recipes plus printable stationery, postcards, and masks; Kahuna Game Reef, an alien surfing safari game starring Stitch; and Lilo's Lookout, an online sweepstakes clue hunt with a chance to win a vacation to Hawaii. The site had links from the "Lilo & Stitch" movie supersite and received prominent exposure throughout the Disney Online network.
The FamilyFun.com Weekender newsletter was awarded Best General Interest Newsletter HTML email Campaign. Created especially for mothers of children under the age of twelve, the weekly newsletter showcases a list of fun things to do with family over the weekend and drives readers to the FamilyFun.com site for full details. Past features include "Friday Pizza Night," "Saturday Clay Craft," and "Sunday Playhouse Project." The Weekender newsletter is distributed on Thursdays to more than half a million subscribers.
"The Web Marketing Association has recognized our commitment to quality content many times over the years, and we are honored that this recognition now extends to our strategic and creative marketing initiatives," said Ken Goldstein, executive vice president and managing director of Disney Online. "We're proud that our focus in unique online entertainment has led to a large and loyal family audience for our sites, and as these award-winning campaigns demonstrate, our advertising programs speak to parents in innovative and engaging ways."
Disney Online
Disney Online (www.disney.com) produces the number one kids' entertainment and family community destinations on the Internet that consistently reflects the magic that has come to be expected of Disney. Its "neighborhoods," specifically designed for each member of the family, include Disney's Blast (www.disneyblast.com) and Disney's Toontown Online (www.Toontown.com), both premium subscription services, as well as Disney Store, Destinations, Playhouse Disney, Kids Island, Entertainment, FamilyFun and Main Street Merchants.
Disney Online also produces FamilyFun.com (www.familyfun.com), the premier online family resource for great ideas, practical advice and fun stuff to do, and Movies.com (www.movies.com), a leading site that provides a broad array of reviews and information to help movie fans make the right choice on movie night. Disney Online is a part of the Walt Disney Internet Group, which provides integrated strategic and operational Internet services for The Walt Disney Company's (NYSE:DIS) Internet initiatives.
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