Business Editors/High-Tech Writers
AD:TECH New York 2003
NEW YORK & WOBURN, Mass.--(BUSINESS WIRE)--Nov. 3, 2003
IAB Membership Highlights Mirror Image's Focus on Helping
the Advertising Industry Boost Campaign Performance
and Profits Through Application Delivery
Mirror Image(R) Internet, a leading global e-Business provider of content delivery, streaming media, e-Commerce and Web computing services, and a subsidiary of Xcelera Inc. (AMEX:XLA), today announced it has joined the IAB, a leading professional organization of the Internet advertising industry. Through its membership, Mirror Image will work together with advertisers to enhance its keen understanding of their unique infrastructure challenges in order to provide application delivery solutions tailored to meet their needs.
Specifically, as a member of IAB, Mirror Image will participate in the many committees and working groups that IAB promotes; work with its customers that are IAB members to educate the Internet community about the benefits of using IAB standards and best practices; and use the IAB as an important forum for the discussion and evolution of open standards and practices to further technical innovation for its customers.
"Mirror Image sees the IAB and its activities as one of the several important channels of communication with advertisers and advertising service providers," commented Jeffrey Schutzman, Director of Strategic Accounts of Mirror Image. "Being a member of the IAB shows our existing and prospective customers that we know that their businesses have specific needs, and we are investing time and money to better understand their issues and evolve our solutions to meet their requirements."
Mirror Image is the only Application Delivery Network (ADN) to offer advertising service providers the ability to scale their infrastructure to meet customer demands without capital expenditure. Mirror Image's advertising solutions address content and application delivery, targeting, optimization and measurement, as well as deliver maximum campaign profitability, enhanced campaign performance and improved client satisfaction.
Bringing the Power of Application Delivery to Advertising Campaigns
With Mirror Image's evolution from simple content delivery to a distributed ADN platform, an increasing number of advertising service providers -- such as Fastclick and Datran -- have turned to Mirror Image's global ADN service to offload advertising infrastructures and reliably deliver rich media advertisements. To best serve advertising needs, Mirror Image has created a "Five Point Solution" specifically designed to solve many of the business and technical issues that advertising and marketing service providers face today. The solution provides:
-- High-performance banner payload delivery and hosting
-- Advanced email payload delivery and hosting
-- Massive scalability and business continuance
-- Business rule-based content targeting
-- Customizable deep metrics data collection and reporting
The Mirror Image ADN solution is based on a global Content Access Point(R) (CAP) platform that combines high-capacity computing and large-scale storage with extensive connectivity. By leveraging Mirror Image's CAP platform and ADN solution, customers significantly reduce bandwidth, infrastructure and management expenses to cost-effectively grow their businesses.
About Mirror Image Internet
Mirror Image Internet, a leading global e-Business provider of content delivery, streaming media, e-Commerce and Web computing services, increases the speed, performance and reliability of content, application and transaction delivery. With an enterprise-class infrastructure that combines an optimal mix of connectivity, processing power and storage, Mirror Image helps organizations efficiently serve users by utilizing the power of the Web to increase revenue opportunities, reduce infrastructure costs and improve customer satisfaction. Principally owned by Xcelera Inc. (AMEX:XLA), Mirror Image serves Global 2000 enterprises, service and hosting providers, publishers and e-businesses worldwide through its corporate headquarters in Woburn, Massachusetts. For additional information, please visit www.mirror-image.com or call 781-376-1100.
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