Business Editors/High-Tech Writers
SUNNYVALE, Calif.--(BUSINESS WIRE)--Sept. 15, 2000
Spinway, Inc. (www.Spinway.com), the leading provider of co-branded, free dial-up Internet access and premium online advertising technology solutions, today announced it has amassed over five million registered consumers on its advertising network in less than nine months. Spinway continues to rapidly establish its advertising network by partnering with a select group of brand leaders in a variety of vertical markets, including BlueLight.com, CapitalOne and Spiegel, to co-brand their free Internet service. At an average growth rate of 30,000 new consumers each day, Spinway predicts it will reach eight million consumers by year-end.
"We are continually raising the bar at Spinway by rapidly building our advertising network and being the first to market with full motion video technology that brings television commercials over the Internet to consumers at home," said Steve Seabolt, chairman and CEO. "Our success is built upon our unique strategy to partner with a select group of large brand leaders who reach tens of millions of loyal consumers each day. We expect to reach eight million consumers by year-end and continue our precedent as the fastest growing ISP."
Spinway facilitates brand leaders' one-to-one marketing relationships with their consumer base through its reliable, free Internet service offering. Through Spinway's advertising technology, the partners' logos and links to their Web site are displayed prominently on the navigation bar and dial-up screen, as well as integrated with each personalized home page. By maintaining a constant connection with its consumer base, partners can increase their online brand awareness and gain additional visibility for their products and services.
For each co-branded free ISP partnership, Spinway provides the ISP infrastructure, customer service and advertising technology. Spinway's network covers 96 percent of the United States with local dial-up numbers in over 5,000 cities. Additional coverage is offered in Canada. Spinway provides free quality, 24-hour customer support through one of the industry's highest rated customer service centers, as well as automated email support. In addition, to enrich its co-branded free Internet access offering, Spinway has recently teamed with Yahoo! Inc., its preferred partner for content to include personalized start pages and email as part of the offer.
About Spinway's Advertising Network and Full Motion Video Technology
Spinway offers advertisers a new comprehensive online advertising solution that includes a combination of emotion-evoking TV commercials over the Internet, banner ads, and additional branding opportunities such as desktop icons, dialer screens, start pages and quick links.
First to market with full motion video technology, Spinway enables advertisers to deliver television commercials over the Internet to consumers at home. With its proprietary technology, Spinway's advertisers can go beyond traditional online banner advertising to deliver full motion video commercials during the previous "down time" of Internet dial-up without impacting a consumer's bandwidth. Spinway's technology delivers high-quality full motion video, instead of streaming video, at modem speeds as low as 14.4 Kbps instantly. So that consumers do not experience any effect on their system's bandwidth or degradation in performance, all of Spinway's advertising solutions are sent directly to the consumer's desktop during a user's "down time" or inactivity -- such as reading a Web page or an email. To protect the privacy of its consumers, Spinway provides advertisers information in aggregate form only. Consumers' personal information is never sold or revealed to advertisers.
About Spinway
Incorporated in January 1999, Spinway, Inc. (www.spinway.com) is enabling Internet advertising to live up to its potential as the most powerful medium in the advertising industry. Spinway is rapidly establishing its advertising network by partnering with offline brand-leaders to co-brand their free ISP services. To enrich its co-branded free Internet access offering, Spinway has recently teamed with Yahoo! Inc., its preferred partner for content including personalized start pages and email. In less than nine months, Spinway has obtained over five million consumers, making it the fastest growing free ISP in history. Spinway offers advertisers a new approach to online advertising that uniquely targets consumers by demographics, psychographics, geographics, time-of-day and keywords. Spinway's proprietary advertising technology tracks advertising impressions and enables full motion video ads to run while consumers are connecting to the service without any performance impact. Spinway does not sell its consumers' personal information to advertisers. A sampling of co-branded free ISP partners includes: BlueLight.com, Kmart's online presence (NYSE:KM); OurHouse.com, the Internet's premier destination for home solutions, partnered with Ace Hardware; NBCi (Nasdaq:NBCI), a branded global integrated media company; Spiegel Catalog, Inc., the leading home-based retailer in women's apparel and home furnishings (Nasdaq:SPGLA); and Capital One (NYSE:COF), a leading provider of consumer lending products on the Internet.
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