PointCast Canada took a pass on participating at this month's Internet Show in Toronto, even though its marketing manager admitted it would have been a "natural fit" to help further promote itself.
"It's more a question of timing than anything else," said Jennifer Stewart of PointCast Canada. "But you'll likely see us participating in the years to come."
Such shows will make up just one part of its marketing strategy to further bolster the still-nascent desktop information service provider.
Stewart said PointCast's priorities will revolve mostly around enriching the content -- "Enriching what's already there, but also adding new content providers and creating more channels," said Stewart -- as well as building more partnerships with high-technology companies.
(Last year, it announced two separate deals with Microsoft and Compaq.)
It also has a new product to hawk: the I-Server. The I-Server is a solution to manage PointCast traffic within organizations. Stewart calls it PointCast's "intranet product."
The product currently has 11 beta testers, with more to follow when PointCast does a more aggressive push and education over the next couple of months.
Only five months after its launch, PointCast Canada had already attracted over 100,000 'viewers,' and Stewart claimed the number is growing by 1,000 per day.
While acknowledging that Internet advertising is still facing an uphill battle, Stewart said that the ad community in Canada is having a strong response to PointCast "simply because its users are managers, owners and business professionals -- traditionally the group of people advertisers have had difficulty reaching in the past."
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