SAN MATEO, Calif.--(BUSINESS WIRE)--May 12, 1997--NetGravity(TM), the proven leader in Internet advertising management solutions, commands the market with more than 100 premier customer sites -- sites that have chosen NetGravity AdServer over all other market options.
According to a Jupiter Communications AdSpend study, sites powered by NetGravity pull in 33 percent of the total advertising revenue generated by the top 50 Web publishers.
"Upon researching other advertising management options on the market, our customers tell us time and again that NetGravity is the only comprehensive solution," said John Danner, president and CEO of NetGravity. "Because we've been integral players in this market from the beginning, we have provided solutions that met customers' demands all along. Our success has been a benchmark for recent market entrants."
With more than 100 customers, including Warner Brothers New Media, Turner Broadcasting System, and The Weather Channel, NetGravity is creating a standard in online advertising management. Leading sites such as Netscape, Pathfinder, and CNN turn to NetGravity as the most trusted solution for generating ad revenue. NetGravity AdServer's mission-critical capabilities give customers the peace of mind that the right ad will get to the right person at the right time. This level of dependability is crucial in the valuation of a site as an advertising medium because without it a site risks the effective delivery of advertisers' messages.
"We extensively investigated other advertising management options and came back to NetGravity for their reach and frequency controls, advanced targeting, scalability, and customizable reporting capabilities," said Erica Caplan, director of operations for Inc. Online. "Ad management is vital to our operation, and NetGravity provides the best solution."
"As we were searching for an advertising management solution for the roll out of our network of community-based Web sites, we needed a partner who could provide us with a reliable, rugged, scalable solution, who was a leader in the marketplace, and who had a consistent vision of the evolution of the advertising business," said Shannon Saviers, senior director, sales and operations for DiveInSM, a service of US WEST Interactive. "NetGravity was the clear winner and has proven to be the right decision for us."
AdServer 3.0, announced this spring, includes significant enhancements to the reporting, targeting, ad delivery, mission-critical, inventory and system architecture, meeting customers' specific and complex demands. AdServer 3.0 delivers the most open targeting solution on the market, enabling customer sites to seamlessly integrate their own user profile information. Additionally, AdServer 3.0 includes a powerful reporting system that automatically incorporates targeting data, allowing sites to give their advertisers timely, key insights into ad performance.
"Since day one, Medscape has required user registration in anticipation of a tool that would allow us to target sponsor messages to specific professions, age groups, physician specialties, or geographic regions," said Medscape CEO Peter Frishauf. "NetGravity AdServer has the functionality and scalability that Medscape required to help us realize that early vision."
"It is great to have the 3.0 release of AdServer contain built-in reports which are formatted to meet the needs of our clients. This is another significant step towards serving the interactive advertising community, and I applaud NetGravity for listening to the needs of the agencies in development of their product," said John Nardone, media director at Modem Media. "It will truly benefit agencies and advertisers as well as the sites."
"As the provider of the high traffic, premium brand AltaVista(TM) Search site, it is imperative that the level of service delivered to our advertisers is as superior as the searching capability we provide," said Cinthya Goliopoulos, product manager, AltaVista Search Australasia. "NetGravity AdServer has provided us with the infrastructure to manage and control the advertising sales process internally and to deliver to advertisers all the sophisticated targeting they demand."
In addition to providing effective solutions for large sites, NetGravity's GravityChannel AdHost Program provides scalable technology and scalable pricing through Web hosting organizations. The GravityChannel AdHost program is ideal for smaller sites that don't require a dedicated ad management system, but desire a reliable, cost effective solution. With this program, sites pay Web hosting organizations on a monthly basis for access to NetGravity AdServer software, hardware access, and technical support.
"Advertising management is quickly becoming an important tool for our customers as they begin to develop revenues with their Web sites," said Pushpendra Mohta, vice president of TCG CERFnet Internet services. "By making available and managing NetGravity AdHost, we are able to provide companies with comprehensive Web hosting services, including a complete suite of the most relevant Web-based commerce solutions."
NetGravity also announced this week the opening of NetGravity Europe, establishing European operations in the United Kingdom. A wholly-owned subsidiary, NetGravity Europe, Ltd. will market and support European customers including Associated Electronic Publishing in the United Kingdom, and Telia and RiksMedia in Sweden.
"AdServer is very easy to manage and maintain, and allows us to add value to our online inventory by giving clients real time reports detailing the effectiveness of individual campaigns on a daily basis," said Paul Zwillenberg, managing director, Associated Electronic Publishing.
About NetGravity
NetGravity, founded in September 1995 and based in San Mateo, Calif., is the proven leader in online advertising management software. Customers include The Boston Globe, New Century Network (NCN), Hearst, Cond Nast, USA Today, Turner Broadcasting System, Warner Brothers New Media, AltaVista Australia, Time Inc.'s Pathfinder, Individual, Inc., The Chicago Tribune, National Geographic, Forbes, and Barron's Online. NetGravity can be found on the World Wide Web at http://www.netgravity.com .
CONTACT: NetGravity
Ann Burgraff, 415/655-4797
ann@netgravity.com
or
Alexander Communications
Matt Vandeberg, 415/923-1660
mvandebe@alexander-pr.com
COPYRIGHT 1997 Business Wire
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