Business Editors
SEATTLE--(BUSINESS WIRE)--April 4, 2000
Avenue A Precision E-mail Service Partners With
Leading Opt-in E-mail Marketing Companies:
Mail.com, NetCreations, Inc. and yesmail.com
Avenue A, Inc. (Nasdaq:AVEA), an Internet media and data marketing company, today announced an innovative new offering, the Opt-In E-mail Prospecting Service as a complement to Avenue A Precision E-mail(TM).
This service is made possible through strategic partnerships with opt-in e-mail list marketing companies Mail.com, NetCreations, Inc. and yesmail.com. These partnerships, plus collaborations with over 20 vendors of opt-in e-mail lists, give Avenue A Precision E-mail clients the ability to augment customer acquisition efforts through access to over 87 million prospective customers that have requested personalized e-mail offers in various interest categories.
Avenue A Precision E-mail is a unique e-mail marketing service that offers marketers real-time tracking of conversions, such as purchases, registrations or software downloads. Through this new offering, Avenue A Precision E-mail clients now have a single point of contact and a simplified process for acquiring customers through a wide selection of quality e-mail lists. The Opt-in E-mail Prospecting Service includes the selection of the most relevant prospective customer lists, management of the list acquisition process, execution of targeted opt-in e-mail campaigns, and detailed campaign analysis and optimization. Additionally, all partners guarantee to Avenue A that all e-mail addresses are gathered through an explicit and affirmative opt-in process after having given adequate prior notice of how the e-mail addresses will be used.
"As advocates for marketers, we believe this new service offers the best of both worlds -- the most comprehensive choice of opt-in e-mail lists and the ability to track campaign performance all the way through to the conversion," said Bruno Gralpois, general manager for Avenue A's Precision E-mail. "With Precision E-mail and the new Opt-In E-mail Prospecting Service, marketers now have all the information needed to quickly identify which lists or profiles are driving optimal results."
As part of the service integration, Mail.com, NetCreations, Inc. and yesmail.com have agreed to provide Avenue A with unique integrated reporting capabilities, quality assurance processes and quick turnaround times.
"Avenue A Precision E-mail is pushing the industry in new directions with its focus on campaign optimization across multiple prospective customer lists," said Rosalind Resnick, chairman and chief executive officer of NetCreations, Inc. "The Opt-in E-mail Prospecting Service gives marketers the largest available choice of opt-in e-mail list providers, with the simplicity of a single point of contact. We are looking forward to delivering results for Avenue A clients through this innovative service."
About Avenue A
Avenue A integrates Internet planning and buying, proprietary ad management technology, anonymous user profiling, data analysis systems and Precision E-mail services to help advertisers increase the effectiveness and return on investment on their Internet advertising and e-mail campaigns. Avenue A clients include Gateway, Inc., Microsoft (through its MSN division), Expedia.com and Uproar.com. The company is based in Seattle with offices in Chicago and New York.
About Mail.Com
Founded in 1996, Mail.com, Inc. is a one-stop resource for Internet messaging services, providing reliable feature-rich e-mail and Internet fax services to businesses, ISPs, Web sites and direct to consumers through its flagship Web site: http://www.mail.com. Mail.com has a technology infrastructure of IP network facilities in 20 key countries and currently serves more than 12 million e-mailboxes and 8,500 corporate customers worldwide. Information about Mail.com (Nasdaq:MAIL) is available at http://corp.mail.com.
About NetCreations
NetCreations, Inc., the leader in 100% Opt-In(R) email marketing, specializes in email address list management, brokerage and delivery. Through its PostMasterDirect.com service, NetCreations has sent email messages on behalf of over 1,800 direct marketing clients, ranging from large companies, such as Dell Computer, Compaq, J. Crew and Ziff-Davis, to small retailers selling items over the Internet. NetCreations' clients conduct email campaigns to targeted consumers in its database of over 7 million 100% Opt-In(R) email addresses. These addresses belong to Internet users who have given permission to receive email messages in one or more of 3,000 topics of interest. NetCreations manages 100% Opt-In email lists for more than 225 third-party Web sites, including internet.com, ICQ, Entrepreneur Magazine, Uproar, CMPnet, LinkExchange, CDROM Guide, Regards.com and Volition. NetCreations has recently signed agreements with About.com, CBS SportsLine, AllAdvantage.com and CNET. For more information on NetCreations, visit http://www.netcreations.com. (Nasdaq:NTCR)
About yesmail.com
Yesmail.com is the premier outsourcer of permission e-mail marketing technologies and services, providing a total Customer Value Management solution for its clients -- from acquisition to retention and ongoing relationship management. The yesmail.com Network(tm) is the Web's first permission-based customer acquisition and retention engine, enabling yesmail.com's expert Relationship Managers to target prospects, personalize messages, deliver campaigns, track and analyze results, customize responses and generate reports for marketers in real time. Yesmail.com's proprietary direct marketing software, scalable infrastructure and experienced strategists deliver a total outsourced solution to maximize customer value for eMarketers. For more information, contact www.yesmail.com, 888/932-8600 or info@yesmail.com. (Nasdaq:YESM)
Certain statements in this press release are "forward-looking statements" within the meaning of the Securities Act of 1933, as amended. Forward-looking statements are based on the opinions and estimates of the management at the time the statements are made and are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated in the forward-looking statements. Factors that could affect Avenue A's actual results include, among others, inability to attract new clients and to achieve effective advertising campaigns for existing clients, history of losses, seasonal fluctuations in quarterly operating results. More information about factors that potentially could affect Avenue A's financial results is included in the "Risk Factors" described in our Securities and Exchange Commission filings, including the prospectus related to our initial public offering dated February 28, 2000. Readers are cautioned not to place undue reliance upon these forward-looking statements that speak only as to the date of this release.
Avenue A, Inc. has applied for registration of the "Avenue A" and Precision E-mail service marks in the United States and other countries. All other trademarks, trade names or company names referenced herein are used for identification only and are the property of their respective owners.
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