Business Editors
NEW YORK--(BUSINESS WIRE)--Feb. 4, 2004
Kicks Off Relationship With Promotional Campaign For
The CityKids Foundation
24/7 Real Media, Inc. (Nasdaq: TFSM), the only gateway to the total spectrum of interactive marketing and technology solutions for online marketers and publishers, today announced that it has teamed up with United Way of New York City and Seedco, which provide financial and technical assistance and management support for the community-building efforts of nonprofit organizations, to increase public exposure and support for innovative New York City nonprofits.
To commence the relationship, 24/7 Real Media launched a pro bono advertising campaign to encourage people to support the CityKids Foundation, a group that helps children from different racial, cultural, and socioeconomic backgrounds to develop their own solutions to community problems. Based in New York City, CityKids works with children throughout the nation, helping them develop the tools and skills to improve their educational skills, support changes in their communities and communicate artistically.
24/7 Real Media has produced eight different ads promoting CityKids, which are being served to unused ad space on hundreds of Web sites including news, entertainment, health and women's sites among others. The campaign, which was launched in August, has already had tremendous success, winning praise from the CityKids Foundation.
Elizabeth Sak, president of CityKids, said, "I want to thank 24/7 Real Media for creating and posting our ads on the Web, and generating so many hits for our site. It is so important to organizations like ours that we build awareness of our work and our brands, helping us to raise funds to continue creating positive change in the lives of young people. As we all function with such limited budgets, opportunities such as the one you provided us are critical to our survival."
David J. Moore, chairman and CEO of 24/7 Real Media, said, "We are pleased to put 24/7 Real Media's marketing and creative expertise to work to benefit small community-oriented organizations like CityKids. These organizations do not have the resources to communicate the wonderful work they do to a large audience of potential supporters. We hope by harnessing the power of Internet advertising to help them extend their reach and raise their profiles in the cities where they have done so much good."
About 24/7 Real Media, Inc.
24/7 Real Media is the only gateway to the total spectrum of interactive marketing and technology. With expertise in all facets of interactive media, 24/7 Real Media is the starting point for both publishers and marketers, enabling both to maximize customer relationships and revenue. Products and services include Internet ad serving, Web analytics, search engine optimization, online media representation and integrated marketing solutions designed to specifically address client goals and objectives. The company is headquartered in New York, with offices in other major U.S. cities, Europe and Canada. For more information, please visit www.247realmedia.com.
About United Way of New York City
United Way of New York City is dedicated to helping the City's most vulnerable citizens become and remain self-sufficient. We bring together partners and resources to address health and human care problems in five critical Action Areas: hunger and homelessness solutions; access to health care; education and early childhood development; workforce development; and the overall health of the nonprofit sector. Working with local nonprofits, businesses and government, we lead strategies to improve the quality of life for New York's neediest. Through our management assistance, volunteer and technology outreach programs, we build the capacity of nonprofit agencies to deliver results. We set goals and measure and report progress in each of our Action Areas. United Way of New York City is independently operated and governed by local volunteers. For more information on United Way of New York City, please visit www.unitedwaynyc.org.
About Seedco
Founded in 1986, Seedco provides financial and technical assistance, and management support, for the community-building efforts of nonprofit organizations and small businesses in targeted disadvantaged communities throughout the United States. Working in partnership with local community organizations, universities, and other local and national groups, Seedco develops and supports wide-ranging initiatives that support working families, promote community economic development, and strengthen community-based nonprofits. Seedco's approach focuses on increasing its community partners' capacity to implement high-impact projects that build community and individual assets.
About The CityKids Foundation
In 1985, cultural activist Laurie Meadoff founded CityKids as a non-profit, multicultural youth organization located in New York City. She began by working with a group of 10 young people from across the City. The approach developed into a clear and consistent strategy: to solve the challenges facing young people, first ask questions; help them explore the perceptions, feelings and facts about issues; teach them the skills to make their voices heard; and finally partner with them to create change. This program design resulted in youth producing solutions - improving their own educational status; taking action in community service projects; producing new artistic works that market positive messages to their peers; and performing these works locally and throughout the country. Young people are interested and motivated to become CityKids themselves because what we do reflects "our music, our voices and our issues." Instead of being defined by others, young people create their own images and definitions of "city kids."
Caution concerning forward-looking statements:
This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: enhanced competition, the potential for impairment of relationships with employees or major customers, loss of faith in Internet advertising, international risks, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. All information in this release is as of February 4, 2004. The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.
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