Business Editors/Travel Writers
RICHMOND, Va.--(BUSINESS WIRE)--March 9, 2000
Travelocity's Terrell Jones and DoubleClick's Kevin O'Connor
to Discuss Visions and Strategies for the Internet Economy
Four industry visionaries will address thousands of e-business executives at this spring's inaugural eTravelWorld in San Francisco, according to conference producer eMarketWorld.
Travelocity's President Terrell Jones and DoubleClick, Inc.'s CEO Kevin O'Connor are included in this year's dynamic keynote lineup.
eTravelWorld takes place April 17-19 at the San Francisco Marriott.
Mary Modahland, Vice President of Research for Forrester Research, will open the conference on April 17th. Modahland is a leading e-business analyst and will be discussing the growth of online travel from both the business-to-business and business-to-consumers perspectives. Her book, "Now or Never: How Companies Must Change to Win the Battle for Internet Consumers", recently reached as high as no.6 on Amazon.com's Best Seller list.
e-Travel visionary Terrell Jones, president of Travelocity and executive vice president of Sabre Inc., will make his keynote presentation - "The rEvolution in Travel Retail " - on April 18th. Jones has achieved tremendous success in transitioning Sabre into an online travel hub (Travelocity.com) and will share insight on issues such as Web branding, converting travel sales on the Internet, and online customer service.
Kevin O'Connor, CEO and Co-Founder of DoubleClick.Inc., will speak on April 18th and address the power on online marketing, advertising and communications. DoubleClick, which has grown from 2 to 600 employees in the last three years, is one of the leading Internet advertising companies in the world. O'Connor will specifically discuss successful elements of online marketing and how it affects the consumer.
Mary Ann Packo, President and COO of Media Metrix, will speak on April 19th. Her presentation -- "How Consumers Travel the Digital Landscape" -- will examine the role and impact of Internet usage and advertising on the entire travel industry. Media Metrix is the leader in Internet and digital media measurement, and a leading authority on the Internet advertising and e-commerce space.
"The online travel industry is evolving and we are thrilled to offer eTravelWorld attendees the insights and expertise of these four e-business," said Susan Black, Content Chair for eTravelworld. "We have gathered these visionaries to discuss how businesses can seamlessly integrate with the Internet, and how the Internet as a whole is changing the way consumers conduct their lives."
In addition to the keynote presentations, other industry experts will be sharing their knowledge and experiences at eTravelWorld, on issues such as marketing, online reservations and back-end systems, deal-partnerships, Internet tools and emerging technologies. eTravelWorld will also feature an "Idea Exchange Breakfast" and an "Interactive Marketplace", both allowing attendees the opportunity to directly interface with key decision-makers within their industry.
"It is important that businesses know how to effectively deliver what customers want via the Internet," says Mary Modahland. "I am thrilled to have the opportunity at eTravelWorld to help these businesses increase their customers' online confidence, deliver faster and more effective customer service, and ultimately, increase their profits."
About eTravelWorld
eTravelWorld is produced and managed by eMarketWorld, the nation's premier provider of industry-specific Internet conferences and trade shows including @d:tech and eHealthcareWorld. These content-rich programs are targeted at both buyers and sellers in highly transactional environments that promote dynamic networking opportunities. All of eMarketWorld's vertical industry forums target decision-makers who want to maximize their business potential via Internet marketing and e-commerce. While exploring the critical issues facing the rapidly changing and fiercely competitive Internet landscape, eMarketWorld has aggressive plans for more than 50 conferences in 2000. Visit http://www.emarketworld.com to obtain information on all of eMarketWorld's conferences and trade shows.
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