Business Editors
CUPERTINO, Calif.--(BUSINESS WIRE)--June 20, 2000
AdForce, LLC, a majority-owned operating company of CMGI, Inc., and a leading provider of centralized, outsourced ad management and delivery services, today announced the appointment of John Tanner as President of International Operations. Mr. Tanner's new position will expand his current responsibilities as Chief Financial Officer and place him at the helm of AdForce's international expansion efforts.
Mr. Tanner is an experienced member of the AdForce executive team, having served as Executive Vice President and Chief Financial Officer for the past two and a half years. Under his financial direction, AdForce enjoyed a successful public offering in May of 1999 and was acquired by CMGI, Inc. on January 12, 2000. Prior to joining AdForce in 1997, Mr. Tanner honed his management acumen as Vice-President and Controller of Network Computing Devices, Inc., and also served as Corporate Planning and Reporting Manager for Aspect Telecommunications Corporation.
"John Tanner's proven leadership ability and wealth of executive management experience have consistently been a tremendous asset for AdForce," said Chuck Berger, Chairman and CEO of AdForce. "John has been a significant contributor to our financial growth and business development in the United States, and will undoubtedly successfully parlay that experience into the planned expansion of AdForce's international operations."
"AdForce intends to dramatically expand on the seminal role it has assumed in the growth of the global digital advertising marketplace, and I'm excited to be a part of that," said John Tanner, President of International Operations and Chief Financial Officer of AdForce. "Our goal is to extend our technological infrastructure for ad management and delivery to the digital audience around the world, and thus support revenue models that drive the global New Economy."
About AdForce (www.adforce.com)
AdForce LLC, a majority-owned operating company of CMGI, Inc., is the Force in Digital Marketing(TM) and a leading provider of centralized advertising services, enabling online publishers, rep firms and advertisers to leverage the unique advantages of the Internet as the first fully interactive medium. Deploying advanced scalable technology and backed by robust data centers, the AdForce service delivers billions of impressions monthly for some of the Internet's most prominent advertisers. AdForce provides a comprehensive suite of products, which allow advertisers and publishers to target, deliver, measure and analyze Internet advertising programs for the best results. AdForce has offices in Cupertino, CA, Costa Mesa, CA, New York, NY, Europe and Hong Kong.
This release contains forward-looking statements addressing a variety of subjects including, for example, the expected international expansion of AdForce's business, including the opening of additional offices, and the expected growth of AdForce's business and operations. The following important factors and uncertainties, among others, could cause actual results to differ materially from those described in these forward-looking statements: AdForce may experience difficulties integrating technologies, operations and personnel of AdTech; AdForce's products and technologies may not successfully interoperate with those of third parties; technological, economic and regulatory risks involved with operating in international markets; the adoption or existence of laws and regulations affecting the provision of Internet advertising services, including laws and regulations covering privacy, pricing and content; and increased competition and technological changes in the markets in which AdForce competes. For a detailed discussion of these and other cautionary statements, please refer to CMGI's filings with the Securities and Exchange Commission, including CMGI's Annual Report on Form 10-K for the most recently ended fiscal year.
Note to Editors: AdForce, the AdForce logo and Force in Digital Marketing are trademarks of AdForce, LLC. All other products and services mentioned may be trademarks or service marks of their respective owners.
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