Business Editors/High-Tech Writers
LONDON--(BUSINESS WIRE)--Jan. 13, 2004
Real Media UK, a division of 24/7 Real Media, Inc. (Nasdaq: TFSM), the only gateway to the total spectrum of interactive marketing and technology solutions for online marketers and publishers, today announced an agreement with Lycos, Inc. for Wired.com, the highly regarded source of "smart news for smart people," and part of Terra Lycos. The sales agreement grants Real Media UK the exclusive right to sell advertising in the U.K. to be displayed on Wired.com's U.S. site to users originating in the U.K.
The Company explained that Wired.com is a premium technology news brand offering its users incredible depth and breadth of news coverage through its global reporter network.
Wired.com has a significant user base in the UK and Europe and has chosen Real Media to target selected brand advertisers in the UK market. Real Media was chosen for the task because of its acknowledged pre-eminence in representing premium brand Web sites. No other player within the UK market place has greater penetration in all aspects of online advertising and Wired.com wants to leverage this market knowledge and experience, the Company said.
"We are very excited to have Real Media representing Wired.com in the UK," said Doug Wintz, vice president, digital media solutions for Lycos.
Sale Development Manager Paul Hickey of Real Media UK, said, "We are delighted to represent Wired.com's UK user base. Wired News is a very high profile brand and Real Media's strength in the UK Technology sector is now second to none - we already work with brands such as Internet Magazine, EarthWeb and Search Engine Watch. Wired News brings great depth of content with high-yield unique users for our clients - this is a very important win for us!"
About Wired News
Launched in 1996, Wired News is an indispensable, award-winning source of exclusive, original news covering technology and its effect on business, culture and politics. Wired News chronicles the impact of technology on people's daily lives, both in the United States and throughout the world. The site is winner of the 2003 "People's Choice" Webby Award in the Best Practices category, honoring overall excellence, and was a finalist in both the 2003 Online Journalism Awards for enterprise journalism, and in five categories of the 2003 Maggie Awards, including best overall site.
About Terra Lycos
Terra Lycos is a global Internet group, with a presence in 40 countries in 19 languages. The group, which resulted from Terra Networks, S.A's acquisition of Lycos, Inc. in October of 2000, operates some of the most widely visited Web sites in the US, Europe, Asia and Latin America, and is the largest access provider in Spain and Latin America.
Terra Lycos' network of Web sites includes Terra in 18 countries, Lycos in 22 countries, Angelfire.com, Atrea.com, Azeler.es, Educaterra.com, Gamesville.com, HotBot.com, Ifigenia.com, Invertia.com, Lycos Zone, Maptel.com, Matchmaker.com, Quote.com, RagingBull.com, Rumbo.com, Tripod.com, Uno-e.com and Wired News (Wired.com), among others.
Terra Lycos, with headquarters in Barcelona and operating centers in Madrid and Boston, as well as elsewhere, is listed on the Madrid stock exchange (ticker: TRR) and on the NASDAQ electronic market (ticker: TRLY).
About Real Media Europe, a division of 24/7 Real Media, Inc.
Real Media is the only gateway to the total spectrum of interactive marketing and technology. With expertise in all facets of interactive media, Real Media is the starting point for both publishers and marketers, enabling both to maximize customer relationships and revenue. Products and services include Internet ad serving, Web analytics, search engine optimization, online media representation and integrated marketing solutions designed to specifically address client goals and objectives. The company is headquartered in New York, with offices in other major U.S. cities, Europe and Canada. For more information, please visit www.247realmedia.com.
Caution concerning forward-looking statements:
This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: enhanced competition, the potential for impairment of relationships with employees or major customers, loss of faith in Internet advertising, international risks, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. All information in this release is as of January 13, 2004. The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.
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